How many types of trademarks are there? One is a common trademark, the other is a famous trademark, and the other is a well-known trademark. There are different levels of trademarks. The well-known trademark is the Trademark Office of the State Administration for Industry and Commerce. According to the enterprise's application, the officially recognized trademark type is well-known in China and enjoys a high reputation. China's well-known trademarks refer to well-known trademarks and brands in a certain geographical area (such as provincial level). Most of them are used in the review of provincial and municipal honorary trademarks in my country and often appear in local regulations. If you need to apply for a well-known trademark or register a well-known trademark, you need to use your registered trademark reasonably in accordance with the officially recognized requirements, otherwise the trademark application may easily fail. Therefore, what issues should be paid attention to when registering a well-known trademark?

1. How to apply for a well-known trademark

(1) Materials proving that the public is aware of the trademark;

(2) Materials proving the term of use of the trademark, including The history and scope of trademark use and registration;

(3) Materials proving the duration, scope, and geographical scope of trademark publicity work, including methods, geographical scope, types of publicity media, and the number of advertisements;

(4) Records proving that the trademark is a well-known trademark, including relevant materials proving that the trademark is protected as a well-known trademark in China or other countries and regions;

(5) Proving that the trademark is well-known Other supporting materials include the output, sales volume, sales revenue, profits and taxes, sales area and other relevant information of the main products using the trademark in the past three years.

It is impossible to obtain well-known trademark protection by applying for a well-known trademark. If it meets the above conditions and passes the review by the Trademark Office or the People's Court, it will obtain the title of "Well-known Trademark".

2. Benefits of obtaining a well-known trademark

(1) Obtain rewards from the Trademark Office and local government;

(2) Increase corporate visibility and enhance corporate image , win the trust of consumers, and ultimately bring benefits to the enterprise;

(3) In order to obtain more complete protection and stronger protection than ordinary trademarks, it can be protected in all categories.

3. Well-known trademark application conditions

Based on existing experience and the characteristics of well-known trademarks, well-known trademarks should meet the following requirements:

(1) Trademark design Original;

(2) Long-term use of the trademark;

(3) The goods or services designated by the trademark are of good and stable quality;

(4) Use of the trademark The trademark’s product market coverage is large and the sales volume is large;

(5) The investment in trademark advertising increases in direct proportion to product sales or service income;

(6) In the country Register a trademark and sell the goods or provide business services designated by the trademark;

(7) Have a high reputation and credibility in the same industry;

(8) Serve the majority of consumers well known.

4. How to evaluate the value of well-known trademarks

(1) The more universal a trademark is, the greater its value. If a trademark can be used for many products or services, the higher the expected revenue from a trademark, the greater the development potential. However, if it is a professional trademark, it will be evaluated based on the price consumption level of the product or service.

(2) What many entrepreneurs do not understand is that trademark rights are also closely related to geographical scope. The greater the geographical influence of your trademark and the more consumers recognize it, the greater its value.

(3) The term of each trademark exclusive right is ten years and can be renewed upon expiration. Therefore, the longer the exclusive right to use a trademark, the higher its value.

(4) The value of a trademark can also be evaluated by determining the discount rate. Calculated based on data such as turnover, the fund discount rate is 30.

(5) Market awareness is particularly important. Well-known trademarks develop rapidly and occupy a high share. The value of well-known trademarks is higher than that of ordinary trademarks. For ordinary trademarks, evaluation needs to be based on capital turnover rate, sales speed, scale, etc.