The principles are: first, the principle of use. The principle of use, that is, the principle of obtaining trademark rights through use, means that trademark rights are naturally generated by the use of trademarks, and trademark rights are established according to the fact that trademarks are used. Second, the principle of registration. The principle of registration is the principle of obtaining trademark rights through registration, which means that trademark rights are established due to the fact of registration, and only registered trademarks can obtain trademarks.

Legal objectivity:

Article 7 The application for registration and use of trademarks shall follow the principle of good faith. A trademark user shall be responsible for the quality of the goods in which he uses the trademark. The administrative departments for industry and commerce at all levels shall stop cheating consumers through trademark management.