Irregular shop names, the more Chinese the better, thank you

Very many.

1. It was not a typo on purpose (typos in quotation marks)

1. At the entrance of the hotel: "copy" rice

2. In front of the car repair shop: tire repair "flush"

3. In front of the retail store: "other" sales

4. In front of the furniture store: "home" ”

5. The entrance of the decoration store: "Decoration"

6. The lost object advertisement: the "enlightenment" of the lost object

7. The entrance of the installation company: "Press"

8. The entrance of the car wash shop: wash the car with "wax"

9. The entrance of the hotel: "he" rice

10. The entrance of the fruit shop: "wave" "Rao

11. Restaurant menu: Chicken "Dan"

12. Hardware store sign: "扦" seat

13. Sporting goods store sign: " "Lan" ball

14. The entrance of the fast food restaurant: the "bar"

15. The farmer's market sign: "Tomato"

16. The parking lot sign : "Ding" car charges

17. Strict crackdown propaganda slogan: "Severe" crackdown

18. An airport banner: "Young"

19. A certain traffic slogan: Overloading and overloading are "almost" harmful

20. A certain canteen's menu: Fish "Garden"

2. Deliberately written incorrectly (typos in quotation marks)

1. Drug advertisements: "Cough" cannot be delayed

2. Mountain bike advertisements: "Riding" is endless fun

3. Supplement advertisements: "Turtle" Stay safe

4. Glasses advertisement: a "brightness" is astonishing

5. Mosquito repellent advertisement: silent and no "mosquitoes"

6. Transparent tape advertisement ：Irreplaceable "bring"

7. Internet cafe advertising: Love is deep after the "Internet"

8. Piano advertising: "Piano" has a special liking, and "piano" is loved at first sight

9. Water heater advertisement: "Bath" as you like

10. Air conditioner advertisement: No "sweat" for life

11. Clothing store advertisement: "Clothes and Hats" "Take people

12. A laundry advertisement: "Clothes" are not given up

13. A real estate company advertisement: Thousands of "rooms" are available

14. A certain cake advertisement: "cake" rises step by step

15. Stomach medicine advertisement: one "no" to "stomach"

16. Horse racing advertisement: enjoy "riding"

17. Electric iron advertisement: Bai "Yi" Bai Shun

18. Fast food restaurant advertisement: "Burning" is better

19. Washing machine advertisement: "Idle" wife and good mother

20. Hat company advertisement: choose people with "hat"

21. Advertisement for treatment of stone disease: big "stones" turn into small ones, and small "stones" turn into

22. Printer Advertisement: A hundred stories are worth one click

23. Paint Advertisement: Lustful Paint

24. Refrigerator Advertisement: Refrigeration Fresh

25. Hemorrhoids medicine advertisement: If you have hemorrhoids, don’t worry

26. Garden apartment advertisement: Stay at ease with your apartment

27. Dancing machine advertisement: Smell " "Machine" dance

28. Seafood advertising: take the lead in "freshness"

29. Dental clinic advertising: "quick treatment" of the population

30. Gift shop advertising : "Rites" are of course

A furniture store advertised as "furniture"

A restaurant's signboard said "Thirteen is too full"

One The "buried riches" in real estate advertisements are very conspicuous

Pharmaceutical merchants use slogans with homophonic meanings such as "Don't stay under the spot"

The word "stop" is written as "ding" , fast food is written in the upper left part of the word "meal", eggs are written as "Chicken Dan", and various beers are written as "various beers"

--Top 10 failed advertising slogans in China in 2002

1. The man whose Qi brand suits make women's hearts swipe

2. Give melatonin as a gift

3. Jiuxin Miteting Soap: Look, you have infected your daughter with mites

4. The beauty of heaven smiles at the calm situation

5. When hair falls in love with fertilizer, it is unexpectedly good

6. Your new choice for Dano Day and Night Films

7. Jordan Chan's Red Star Erke Shoes

8. Come and go and have a cup of Zhijiang

9. Dicky Cheung's The Happy Man

10. Star Shu's Stomach How are you?

I went out to buy some small things yesterday and heard the loudspeaker of a promotional car in the distance. What is being broadcast repeatedly. As the car got closer, I suddenly realized that it was an advertising car. The billboard clearly read: Shanghai-Hangzhou woolen sweaters are on sale, and in particularly eye-catching fonts and colors it said, "Demolish houses and sell tiles to collect travel expenses." I laughed out loud without being surprised!

To be honest, my country's advertising industry has made great progress since the reform and opening up, especially in recent years, and there are many memorable advertising masterpieces in various media. But what I saw yesterday is not an isolated phenomenon. It’s not uncommon to see inferior advertising slogans such as “low prices”, “bloodletting without pain” and “earth-shaking sales”.

This at least illustrates several problems: first, the advertising practitioners are mixed, second, they are deliberately exaggerating and lacking integrity, and third, they are caused by an impetuous mentality. I hope lame advertisements such as "Tear down houses and sell tiles to raise travel expenses" will disappear soon.

The store's plaque and store name are symbols for customers to remember the characteristics of the store. Nowadays, shops are popping up all over the island city, and people are paying more and more attention to "visual impact". Various personalized store names have become the first trick for merchants to create attractive selling points. Some common and familiar nouns were replaced by novel names, becoming store signboards that attract attention and attract business.

The name of a store on a plaque is not only a symbol, but also a glimpse into its cultural taste, interests, style and ideological realm. A novel, memorable, catchy store name can make customers remember it and leave a deep impression on them. Sichuan restaurants such as "Love Malatang" and "Food is the Heaven" became famous overnight due to the popularity of film and television dramas.

However, some businesses believe that "Pong" in the store name can "disguise the real thing from the fake", so "Dong Lai Shun" became popular, and various "Lai Shun" appeared on the streets; "Aunt Zhang" became famous, " "Aunt Li" and "Uncle Wang" also "went out". There are also some who do not hesitate to use "evil signs" in order to be unique. In addition, there are many signs that use homophonic words as signboards. For example, a clothing store is called "Yiyi Perseverance".

In the world of porridge, there are all kinds of porridge, which dazzles people. When read in Shanghainese, it is like heaven and earth! There was a clothing store on Pudong Avenue called Yiyibushe. I was sitting on the bus and looking at the scenery outside the window, and I was deeply impressed by the name of the store. The idea came from Yiyibushe. There is a hairdressing shop at the intersection of Shiquan Street and Wuqueqiao Road, called "Ding Sheng". A customer understood the name of the store this way: "Dingjian" is a homophony of "top", which means "first-class technology"; "Jian" is "scissors", which represents the hairdressing industry; "Ding" can also be understood as "top of the head", It indicates that the service object is "hair" - the two-character store name expresses three meanings. The names of some shops are very eye-catching, which plays a role in attracting customers to the door. There is a grocery store called "Zaqizaba"; a store specializing in large-size clothing is called "Fat Man Has No Worries", and the store name clearly expresses the market positioning and effect; there is a men's underwear store called "Neikufang" , "Neiku" is the homophone of "underwear", and "cool" means "fashion". There is a clothing store in Bifengfang called "Chuangbang", which means "helping you dress" and dressing you up. The store owners are three young women who are all good at matching clothes. "Chuangbang" means "exposed" in Suzhou dialect, which is used in a derogatory sense and as a compliment. However, the response is very good, and many customers come to the store just because of this name.

Xia Wei, the chairman of "Yikelong", attaches great importance to store names. The names of the clothing stores he opens are very unique, such as "Armed", "Demeanor" and "Edge". She said that the first thing customers see is the store name, not the products. A well-chosen store name will arouse customers' desire to know more about the store and its products. A good store name is one of the best ways to attract customers.

In my opinion, a good store name should be easy to understand and remember, have broad recognition, be full of intimacy, and be easy to spread. It is best to find it from the most frequently used daily terms; be unique and able to attract customers. It attracts customers' attention, expresses rich meanings, has a certain cultural content, and is both elegant and popular. If the market positioning and industry characteristics can be included in the store name, it will be even better.

However, relevant people believe that although a good store name can bring business, merchants cannot have the idea of ????"one beauty covers all ugliness". The quality of business performance still depends on basic factors such as product, service quality and variety. The store's signboards must be eye-catching not only by seeking novelty, but also by using homonyms in a harmonious way, respecting cultural traditions and social value orientations. However, in addition to making the store name famous, packaging the overall image of the store and giving certain characteristics to the products and services can truly capture the hearts of customers and turn the store name into a veritable golden sign.

Also, regarding the irregular use of words, one is the use of traditional Chinese characters (except registered trademark stereotypes), mainly including celebrity inscriptions and registered trademark traditional Chinese characters without the "R" mark; the other is the use of foreign languages ??alone When text or Chinese and foreign languages ??are used together, standardized Chinese characters are not mainly used and foreign characters are supplemented. There is a phenomenon of large English words and extremely small Chinese words in advertisements; third, the use of typos and typos; fourth, the use of idioms in advertisements does not comply with regulations and causes misleading; Fifth, the terms used in health product promotion and advertising are not standardized. "PK" appears frequently in newspapers recently. While some people may know what these two-letter abbreviations stand for, such usage of the phrase violates state regulations. If the newspaper must quote, "PK" should be quoted in double quotation marks, and the Chinese translation should be added, such as: "PK" (competition).

There are many "invisible bombs" hidden in it! For example, the slogan "No mosquitoes in silence" in mosquito coil advertisements; "My shape, my shape" in beauty shops; "Endless fun riding" on motorcycles, etc., will mislead many people and lead to misunderstanding of the language.

——Advertising slogan for promoting Crown brand cigarettes

[Appreciation] Cigarettes are poisonous and smoking is harmful to the human body. Therefore, smoking should not be promoted and should be banned. However, cigarettes are also a product and must be promoted. . How to solve this contradiction? The advertising slogan of Crown brand cigarettes is extremely clever. The advertisement only has 12 words, but is rich in content. It not only promotes the theme of no smoking, but also achieves the effect of promoting and praising Crown cigarettes. On the one hand, it is the active promotion. All cigarettes including Crown brand are banned, and the attitude is firm; on the other hand, it is the active promotion. Although Crown cigarettes are also banned, they are different after all. If you want to smoke The word is a crown, giving people great temptation. These two aspects are harmoniously unified in a short sentence.

——Techniques for Attracting Public Attention

There is a restaurant abroad. A large wine barrel is placed in front of the door, and it is eye-catchingly written: "No peeking!" But there is no such thing. There is no obstruction, and pedestrians passing by can't help but stop to take a look inside the barrel out of curiosity. Unexpectedly, there was another note inside, which read: "Our store has a unique, mellow and fragrant draft beer, priced at five yuan a cup. Please enjoy." The sentence "No peeking" attracted everyone's attention.

Today's advertisers generally feel that the most critical and difficult issue is how to reach the people they are trying to influence. Psychologists have compared the spread of information by teachers with the spread of information by advertisers. He believes that although teachers may not necessarily make students accept his point of view, he can ensure that students can hear his point of view because students must attend class; and an advertiser has to spend a lot of money and rack his brains to achieve the same effect. . He must choose a certain communication medium, such as television. He must find a program that everyone loves to watch, and ensure that people do not leave their seats or change channels when advertising. Even if he succeeds in all this, he will still only reach a small percentage of the desired audience - if he chooses the most popular program on television, he will only reach 30% of the television viewing population. Only 25% of the readers of ordinary newspaper editorials read it, not to mention that this is not possible under normal circumstances. The contact between advertising and the audience is a low-level contact.

An important reason for this low-level contact is that the audience has a mentality of avoiding advertising. Not only will they naturally develop a resistance to resist the advertisement after hearing (seeing) it, but they will also adopt an avoidant attitude at the moment of hearing (seeing) the advertisement, turning a deaf ear or looking away. This phenomenon has been explained in psychology. People do not pay attention to everything in the outside world. When the information about external things reaches people's information receiving organs, it cannot be received unimpeded. People always selectively receive the part of the information they want to receive, and adopt a kind of rejection for the information they do not want to receive. Attitudes and advertising are often among the messages that people reject.

Therefore, if you want to win the advertising campaign, the first battle is to attract the attention of the audience, let them hear (see) the advertisement, and pay attention to the content of the advertisement. Only when this step is achieved can the following be achieved. The possibility of success in the second and third steps.

"Do you want to get rid of bad breath? Please use West Lake toothpaste!" (Toothpaste advertisement)

"Are you tired from work? Please drink a cup of tea to wake up and refresh yourself. !" (Tea Advertisement)

"Would you like to overlook the spectacular view across the ocean? Please take the Boeing 707 from Shanghai to Tokyo!" (Shanghai Civil Aviation Administration Advertisement)

National First of its kind, high quality;

Bright color and strong dyeing power.

(Black and shiny shoe polish advertisement)

Rich fragrance and mellow taste;

Drink it all year round to prolong your life.

(Jiangxi Green Tea Advertisement)

Everyone is happy when there is a triumphant song at home.

(Shanghai Kaige TV commercial)

If you want to get rid of dental disease, please use grass coral.

(Nanchang Caohual toothpaste advertisement)

The above four examples all use rhyme to emphasize the characteristics, brand and function of the product, making it unforgettable.

You should like this cigarette.

(Winston cigarette advertisement)

It is true that toothpaste itself has a good antiseptic effect.

(Christ toothpaste advertisement)

1. Deposit a drop of water today and own the Pacific Ocean tomorrow. (Pacific Insurance Company)

2. Present and past Legends, ancient and modern. (Advertisement of Hubei Modern and Ancient Legends Magazine)

3. If you don’t manage your finances, your finances will ignore you. (Shanghai Century Publishing Group’s Financial Management Weekly) Agree 1 2009-10- 24 15:24 Lonely Endurance e | Level 1

[Exercise]

1. Wonderful remarks

(1) God gives us youth while , also gave us acne.

——Beauty also has flaws.

(2) Cadres are one foot away from us, and we are one foot away from the cadres.

——Use the phrase "the Dao is as high as the Dao and the Demon is as high as the Demon" to describe the relationship between cadres and the masses.

(3) Work hard and live a comfortable life; live comfortably and live a hard life.

——The famous TV host Yang Lan has such a perception of life.

(4) Never look back, some people may surpass you in an instant.

——The most famous baseball player in the United States, Page, warned his son.

(5) Smart people always use the wisdom of others to fill their brains, while stupid people always use the wisdom of others to interfere with their emotions.

——The famous American psychologist William James’s division between “smart people” and “stupid people”.

2. Famous Quotes

(1) Learning without thinking is a waste, thinking without learning is a disaster.

——Confucius

(2) If the truth takes one more step, it will become a fallacy.

——Lenin

(3) Knowledge gives people weight, and behavior gives people luster.

——Carlyle

(4) Inspiration is a guest who does not like to visit lazy people.

——Chernyshevsky

(5) Go your own way and let others say it!

——Dante

(6) A person who does not know what he will do tomorrow is an unfortunate person.

——Gorky

(7) Without ideals, you cannot achieve your goals; without courage, you cannot get things.

- Belinsky

(8) Really beautiful things must be consistent with nature on the one hand, and consistent with ideals on the other.

——Schiller

(9) Imagination is the eye of the soul.

——Joubert

(10) Now that winter has come, can spring be far behind?

——Shelley

3. Slogan

(1) The forest is a treasure, indispensable for survival and development.

——The slogan of a certain village to protect the mountains and forests

(2) People’s education is run by the people, and education is run for the people.

——Nine-year compulsory education slogan

(3) Everything is for students, for all students, and for students.

——Motto of a certain school

(4) Sculpture the years and navigate youth.

——The winning theme of a newspaper application

(5) New Beijing, new Olympics.

——Beijing’s Olympic bid slogan

(6) It is better to defend for a thousand days than to neglect for a moment.

——Transportation slogan

4. SMS platform

(1) With gratitude as the center and sincerity as the radius, I send you a round blessing .

(2) Troubles are temporary, but happiness is eternal! A smile will change everything in an instant! Look ahead, a bright future is waving to you.

(3) Longing is the fragrance of flowers for a season, spreading across the valley and covering you and me; while blessing is boundless attention, overflowing from the eyes to the bottom of the heart.

(4) I will always remember how warm the hands on my shoulders were when the wind blows; I will always remember the back figure that accompanied me when I grew up, and exchange your years for mine. Worry-free happiness!

(5) The weather is getting really fast and the temperature is getting really bad. You should bring a coat when you go out, a quilt when you sleep, eat more fruits and vegetables, and keep a good attitude. This is caring for you.

(6) Falling leaves must return to their roots. No matter where they drift, no matter where they dock, home will always be the warmest harbor!

(7) Dad is young, like an evergreen tree; Dad is happy, like chewing gum; Dad is happy, like a happy dictionary.

Evergreen trees allow me to taste the colors of youth; chewing gum allows me to chew the sweetness of happiness; happy dictionary makes me happy forever.

(8) Wherever the sun shines, there is my deep blessing; wherever the moon shines, there is my deep longing.

(9) Only when you are tired can you slow down; only when you make a mistake can you think of regrets; only when you are suffering can you know how to be satisfied; only when you are hurt can you know how to be strong; only when you are drunk can you know that you are unforgettable; only when you laugh can you know how to be unforgettable. Experience happiness; so just be happy!

(10) Meeting the right person at the wrong time is a heartbreak; meeting the wrong person at the right time is a lifetime of sighs; meeting the right person at the right time is a sad experience. A lifetime of happiness.

5. Anecdotes about couplets

(1) One day, Kou Zhun was traveling with his friends. He took advantage of the excitement and said to him: The moon at the bottom of the water is the moon in the sky. There is no way to treat friends. Yang Danian arrived just in time and replied: The person in your eyes is the person in front of you. Everyone cheered.

(2) Su Dongpo and Huang Tingjian were playing chess under the pine tree. A gust of wind blew and the pine cones fell into the chessboard. Su Dongpo came up with a sentence: "A pine tree plays chess under a pine tree, and the pine pieces suddenly fall with the chess pieces." Huang Tingjian replied: When fishing by willows, willow silk is often hung with the fishing line.

(3) Cheng Minzheng was known as a child prodigy, and Prime Minister Li Xian wanted to recruit him as his son-in-law. He pointed to the fruits on the table and said: "Because of the lotus (he), I got the lotus root (even)". Cheng said to him, "There are apricots (fortunately) but no plum blossoms (matchmaker)." Li Xian was so happy that he matched his daughter with her.

(4) A certain person was born into a poor family and asked for loans from relatives and friends, but was rejected. After winning the election, relatives and friends came to flatter him one after another and flocked to him like ducks. The scholar was filled with emotion and posted a couplet on the door: Looking back on last year, during the famine period of May, June and July, the firewood and rice were all exhausted, and there was no one with an inch of iron. No credit, no debt, no matter how close or distant relatives were, who would be willing to provide help in times of need? Fortunately, this year, I was the first in the imperial examination. In the second and third exams, all the articles were suitable. I won the first prize in the Five Classics. My name and surname are also fragrant. I don’t care about Zhang, Li, and Si. They are all the icing on the cake.

(5) On the wedding night, Su Xiaomei wanted to test the talents of her groom, Qin Shaoyou, and turned Qin away. She wrote a couplet saying: Close the door and push out the moon in front of the window. Qin Shaoyou thought about it and couldn't think of the right thing, wandering in the corridor. When Su Dongpo saw this, although he was anxious for his brother-in-law, he couldn't do it for him.

Suddenly, he had an idea, picked up a stone and threw it into a flower vat filled with clear water. When Qin Shaoyou heard the sound of "porphyry", he immediately understood and blurted out; he threw a stone to open the sky under the water. Su Xiaomei was overjoyed when she heard this and hurriedly welcomed the groom.

(6) A man from the Ming Dynasty, Jie Jin, faced a wealthy man’s bamboo forest. On New Year's Eve, he posted a Spring Festival couplet on his door: Thousands of bamboos face each other, and thousands of books are stored in his home. The rich man saw it and asked people to cut down the bamboo. Xie Jin understood its meaning deeply and added one word to each couplet: Thousands of bamboos are as short as the door, and tens of thousands of books are in the home. The rich man became even more angry and ordered the bamboo to be dug up by the roots. Xie Jin laughed secretly and added another word in the upper and lower couplets: There are thousands of bamboos in front of the door, but there are thousands of books in the house. The rich man was stunned with anger.

(7) After Su Dongpo was demoted to Huangzhou, he lived there for several years. One evening, while he and his friend Monk Foyin were boating on the Yangtze River, Su Shi suddenly pointed to the left bank with his hand and smiled without saying a word. Foyin looked around and saw a yellow dog gnawing on a bone. He suddenly realized something and threw the thin fan inscribed with Su Dongpo's poem into the water. The two looked at each other and couldn't help laughing.

It turns out that this is a dumb couplet. Su Shi's first couplet means: Dogs gnaw on (monk's) bones on the river; the second couplet of Buddha's seal means: Water flows Dongpo corpse (Dongpo poem).

(8) Yuan Shikai felt sorry for the Chinese people

After the great thief Yuan Shikai died, people across the country rushed to tell each other and danced with joy. At this time, a scholar in Sichuan announced that he would go to Beijing to send an elegiac couplet to Yuan Shikai. After hearing this, the villagers were shocked and puzzled. They opened the couplet he wrote and read: Yuan Shikai is eternal, long live the Chinese people! People couldn't help laughing after watching it. The scholar deliberately asked: "What are you laughing at?" A young man who was outspoken said: "How can the three characters Yuan Shikai in the first couplet match the four characters Chinese people in the second couplet?" The scholar laughed loudly after hearing this. , said: "By the way, Yuan Shikai just can't live up to the Chinese people!"

(9) Half a pair of couplets to capture the demons

At the end of the 19th century, the Eight-Power Allied Forces launched a crazy campaign against our country In the war of aggression, Tianjin and Beijing were successively occupied. The corrupt Qing government was helpless and sued for peace. According to the cultural program, before the "peace negotiation" meeting began, a representative of a certain country wanted to use this opportunity to insult the Chinese people. So, he said to the representatives of the Qing government: "Couplets are a unique literary form of your country. Now I will make a couplet. If you can match it, I will kowtow to you five times. If you can't match it, you should also kowtow. So." When the representatives of the Qing government did not comment, he blurted out the first couplet: Pipa, Qin and harp, the eight kings, the king is above. Above the four characters "Pipa, Qinse", there are eight characters for "king", which are used to refer to the "Eight-Nation Allied Forces". At the same time, it was also used to show off the arrogance and arrogance of the conqueror. The other imperialists present burst into laughter in unison. Among the representatives of the Qing government, some were in a daze and laughed; some were upset but had nothing to say; the chief representative was even more confused and dizzy. At this time, a clerk in the delegation stood up with a pen and answered in a sonorous voice: "Four little devils, ghosts and ghosts are invading the border." "Monsters and monsters" are legendary demons and monsters. This refers to the fact that the Eight-Power Allied Forces are like "little devils" who often violate our country's sovereignty. The other representatives were relieved after hearing this; after hearing this, the invaders all stared in astonishment. The provocative gentleman was dumbfounded when he heard this. He had no choice but to squat and kowtow to the north, causing a roar of laughter in the audience.

(10) There is a legend among Chinese people about Zhuge Liang's wonderful alliance against Zhou Yu. Zhou Yu was jealous of Zhuge Kongming's intelligence and always wanted to find an excuse to kill him. As a result, before the famous "Battle of Red Cliff", a wonderful battle broke out between them.

At a banquet, Zhou Yu deliberately said to Zhuge Liang: "Mr. Kong Ming, if I recite a poem and you are right, if you get it right, you will be rewarded; if you don't get it right, beheading will be the penalty. How about that?" "Zhuge Liang smiled calmly and said: "Gentleman, there is no joke, please speak first." Zhou Yu was overjoyed and said: "If there is water, it is also a stream, and if there is no water, it is also a joke. If you add a bird to the stream, it will be a chicken. Better than a tiger, a phoenix on a fallen slope is not as good as a chicken."

Zhuge Liang smiled and replied: "With wood, it is also a chess piece, and without wood, it is also a chess piece. Swimming in shallow water and being teased by shrimps, tigers falling flat and being bullied by dogs." After hearing this, Zhou Yu was furious, but because he had said it first, he was inconvenient, so he said again: "Having hands means being ugly, but not having hands means being ugly. If you add a girl, you will be a girl. There is a girl in Longzhong who is ugly, and there is only one girl in a hundred miles.

Zhuge Liang knew that Zhou Yu was mocking his wife for being ugly, so he immediately responded: "With wood, it is also a bridge, without wood, it is also a tree. If you remove the wood on the side of the bridge, adding a girl will make you charming." Jiangdong beauties are big and small, and Cao Cao's bronze bird locks two beauties.

Zhou Yu knew that these words were meant to ridicule his wife, so he was furious and wanted to attack several times. Fortunately, Lu Su said on the side: "With wood, it is also a trough, and without wood, it is also a cauldron. Remove the wood around the trough. , Jiami is bad. Now the plan is to defeat Cao, wouldn't it be bad for dragon and tiger to fight?" As soon as he finished speaking, everyone clapped and cheered. When Zhou Yu and Zhuge Liang saw that they were evenly matched and someone came to rescue them, they retreated as soon as they saw a favorable situation. Determine the reconciliation and unite to defeat Cao.

(2) Screen and organize the collected information into various booklets. , for example, representative names of people, couplets, company names, store names, wonderful advertising plaques, instructions, etc., can be compiled into "collections"; irregular street terms, screen typos, wrong sentences in newspapers and periodicals, inferior advertisements, etc. can be compiled separately. New words, new buzzwords, and new foreign words can be compiled into "Collections" respectively.

Give each of these booklets an appropriate name and display them in the classroom.

[Guidance of Thoughts] To improve Chinese learning, we must pay attention to daily accumulation. The key is to pay attention to everything in your daily life and pay attention to observation and thinking. Chinese phenomena abound in life, some are standardized, some are popular, and some are wrong. Please write down some valuable Chinese knowledge that you have seen and heard in daily life, organize, summarize and extract it in a special notebook. In this way, if you accumulate a little, you will make a lot, and your language skills will naturally be improved accordingly. Students, open your bright eyes, spread the wings of your imagination, soar in the vast world of Chinese and enjoy the charm that Chinese brings to you!

[Composition exercises]

1. Collection of couplets:

(1) Spring Festival couplets

Everywhere in the world, there is a colorful scene of spring.

As time goes by, people live longer, spring fills the world and brings blessings to the whole family

The wind is warm and the spring is coming to the mountain countryside. Everywhere is happy, the outstanding people and spirits are happy to come to every farmhouse.

The spring breeze brings the singing of birds and the fragrance of flowers. The earth is blessed with flying dragons and phoenixes dancing in the morning sun, and the world is happy

(2) Happy couplet

We vow to be united forever and we will fly together as we fly together

The spring of a happy life always lies in the friendship between revolutionary husband and wife.

Partners in adversity are as deep as the sea and grow old together with the same goals

Men and women work side by side to add splendor to the beautiful mountains and rivers, and couples join hands to dedicate their youth to the great motherland

(3) longevity couplet< /p>

As blessed as the ever-flowing water in the East China Sea, as long-lived as the ever-old pines in the Nanshan Mountains

In August and autumn, people in their sixties look up to the fairy laurels and are as healthy as the pines

The old man is full of ambition in the old age of the martyrs who are thousands of miles away.

In the past hundred years, people have been like a pure child, extending their longevity and happily seeing their great-great-grandchildren

(4) Elegiac couplet

The revolutionary spirit will always be awe-inspiring and the righteousness will last forever

Looking up at the high mountains, the sound is still there

Virtue is always with heaven and earth in the universe where the heroic spirit lives forever

Sacrificing oneself for others and doing one's duty to do justice through fire and water

(5) Celebrity couplet< /p>

The sea accepts all rivers, and tolerance is great

Standing on a wall, one can be strong without desire

- Lin Zexu

Writing about ghosts and monsters is superior to others

Thorns of greed and cruelty penetrate the wood three-thirds

——Guo Moruo

But the sunset is infinitely beautiful, so there is no need to be melancholy near dusk.

——Zhu Ziqing

For those who are determined, things can come true. Even if the cauldron sinks the boat, one hundred and two Qin Passes will eventually belong to Chu.

Those who work hard will not be let down by God. Three thousand Yue Jia can swallow Wu.

——Pu Songling

2. Advertising Collection

(1) There is no best, only better.

——Okema Advertisement

(2) Smart mothers will use zinc.

——Zinc acid oral liquid advertisement

(3) Asking for trouble

——Pharmacy advertisement

(4) Road Lujia is an expert in slippers and comfort.

——Slippers Advertisement

(5) Diamonds are forever, and one will be passed down forever.