A logo is a visual representation of something, and it is widely used in companies, company websites and the Internet. The website logo has the same effect as the company's logo. It represents the face of a website. An excellent website logo design can not only reflect the quality of the website itself, but also leave a good impression on web page visitors. Therefore, website logo design, like company logo design, requires certain design skills and methods to achieve the most perfect effect of the logo.

There are 7 basic skills in website logo design:

1. Try not to use text deformation on website logos

Website logos can gain the audience’s attention in the shortest time. Recognition and making people who see the logo resonate is very important. Using text deformation for logo design, although it is easy for people to remember the name, often loses the most fundamental meaning of the logo design. It is difficult for text deformation to express the connotation and core values ??of the company.

2. Website logo design should be concise

Dozens of scientific studies related to graphic design and logo design have shown that concise logos are more likely to impress people. A company's logo design or trademark can be remembered immediately after one glance. This is the primary purpose of spreading the company's brand image. Therefore, we can refine the core values ??of the company into two or three key words, and then use these key words as the basis for the connotation of graphic design and logo design, and design the logo based on the principle that simplicity is beautiful.

3. The website logo should measure the design size and proportion

This is not a question of how big your logo is, but a comprehensive consideration of the size and size of the logo when used in various occasions. question. Consider the proportions and dimensions of the elements within your logo. If the proportions and dimensions of your logo design are inappropriate, its important components and core expression elements will be difficult to recognize when used in smaller sizes. Likewise, when enlarging the print, unimportant embellishments may dominate and steal the main body. So, carefully measure the overall size and proportion of each element and the overall size of your logo design.

4. Please pay attention to the use of color when designing website logos

When designing colors for website logos, do not use too many colors. Keep the number of colors you use low, anything more than 4 colors will look cluttered, and every additional color introduces a new piece of information.

5. Website logo design needs to consider the customer group

First ask yourself, who are your customer groups? Many colors have different subconscious and cultural meanings. Therefore, it is necessary to plan ahead before deciding on the color and composition of the logo. For example, the logo of a children's clothing brand cannot be comprehensive and regular, and the logo design of a law firm cannot be cartoony and lively.

6. Website logo design combined with market innovation

When designing a website logo, forget about fashion trends. Fashion trends are important, but they should not define your logo design. If your logo design is in line with the popular elements and trends at the time, it will soon be eliminated like the fashion trends, becoming unpopular or difficult to impress. All fast food restaurant brands seem to be the same, so it is difficult for people to remember or distinguish them immediately. Therefore, innovation needs to be carried out in the market environment.

7. Extensibility of website logo design

Website logo design needs to consider the performance of various occasions. Logos exist in many formats and in many environments: from mobile devices to billboards, from business cards to car bodies, from print ads to video media, from web browsing to print, your logo needs to be represented across dozens of different mediums. There are also differences in RGB and CMYK modes, screen display and printing. Therefore, it is necessary to comprehensively consider relevant factors such as color, size, etc., and try to keep the logo's performance consistent in different media.