1. brand positioning. "Good brand positioning is half the success of a brand". Brand positioning is to let consumers clearly identify and remember the characteristics and core values of the brand. In product research and development, packaging design, advertising design and other aspects, we should focus on brand positioning. For example, Shufujia's brand positioning is "sterilization". For many years, Shufujia's advertisements have always been "sterilization". By deepening consumers' memories again and again, the purpose of choosing Shufujia if you want to "sterilize" is finally achieved.

2. Strategic planning. Enterprises should enhance their brand image through brand planning and strategic planning, improve consumers' awareness and loyalty to products, and establish a good brand image of enterprises. First of all, quality strategy is the key and core of brand strategy, quality is the life of products, and strict quality management is the primary condition for developing, maintaining and developing famous brands. Secondly, the market strategy is the foundation of implementing the famous brand strategy, and the market-oriented concept must be established in implementing the market strategy. From product development to marketing, we must firmly grasp the theme of market changes and meet customer needs to the greatest extent.

3. Vigorously publicize. For small and medium-sized enterprises, it is very important for consumers to identify with their brands in a short time through publicity. In the process of publicity, it is necessary to highlight the brand positioning and core values, identify the emotional intersection between products and consumers, and let consumers have a sense of cognition about the products in a very short time.

in a word, in the process of choosing brand strategy, enterprises should fully consider their own advantages and characteristics and choose the one that is most suitable for the development of enterprises. Only in this way can they embark on the road of successful brand management.