As we all know, the image of LV has always belonged to the category of high-end luxury goods among ordinary consumers. In the public's impression, if others have a LV bag, they are all? Rich people? The brand effect of LV has also been deeply rooted in people's hearts. Recently, LV found that there were merchants selling fake LV bags in the market, so he investigated and collected evidence, and then filed a lawsuit in court. The reason is that the merchant sells fake LV bags, which infringes the trademark right of LV and takes the shopping mall involved to court. Legally speaking, no individual or enterprise should infringe on other people's products and trademark rights, and should not pretend to be other people's regular products to deceive consumers. The practice of LV company is obviously fake.

I. Introduction to Lu

LV bag, famous French brand Louis Vuitton Louis? Various styles of bags produced by Louis Vuitton, LV bags have become a symbol of fashion travel art with excellent quality, excellent creativity and exquisite craftsmanship since its production. Its products include leather goods, travel goods, small leather goods, ornaments, shoes, clothing, watches and so on. The development of LV has a long history, and the technical level has been continuously improved from generation to generation. It is characterized by high-end symbols and the pursuit of quality, and is widely favored by women.

Second, maintain your own products.

In my opinion, if every well-known enterprise produces fake and shoddy products in the market, it is simply an insult to its own products and damages its reputation. As a formal enterprise, it should take up legal weapons to safeguard its legitimate rights and interests. If fake and shoddy products act recklessly, then the whole market will be affected by the wind? A smelly fish, stir up a pot of fishy? What's more, it's a mixed bag, and you can't tell the real thing from the fake one. The best damage is not only the reputation of the enterprise, but also the economic loss of consumers.

Third, legal sanctions against counterfeit products.

According to the regulations of China's industrial and commercial administration, anyone who sells fake and shoddy products will be fined more than three times the equivalent value and all his illegal income will be confiscated. If the circumstances are serious, the business license shall be revoked; If a crime is constituted, criminal responsibility shall be investigated according to law. It can be seen that the state's legal sanctions against the sale of fake and shoddy products are still very severe.