Shede Wine is a high-end wine brand of Sichuan Tuopai Group Shede Wine Co., Ltd. and is China's first cultural wine. Since its launch in 2001, Shede has won the favor of consumers with its profound cultural connotation and superior quality of "a hundred pounds of good wine, only two pounds of the essence of Sheshe". It became a well-known trademark in China in 2006, and its current brand value is as high as 20.77 100 million yuan, it is one of the top five high-end liquors in China. ?During the Shanghai World Expo, Shede Wine represented China's high-end liquor and Sichuan wine at the Shanghai World Expo, showing China's first cultural business card to the world. The advertising slogans of Sheshejiu are "Wisdom in life, taste of Sheshe", "A hundred pounds of good wine, only two pounds of Sheshe essence", "Sheshe's wisdom, leader's feelings" and so on. Shede Wine has pioneered ecological winemaking in China and is the first ecological wine in China. Shenzhenjiu advocates drinking less, drinking good wine, drinking healthy and good wine, and drinking Shenzhenjiu. Give up wine