Tmall entered, and brand evaluation failed. This is the first step. The first step is given directly, and no amount of preparation will help. What caused this? Why did the first step fail? Need to know the internal audit process of Tmall. Some powerful businesses, either with strong company strength or great brand influence, successfully entered with Tmall's invitation code, that is, the green card, leaving some holes for everyone to submit according to different categories. Some categories are already easy to enter and may be packaged directly. Congratulations, but, um, this is true for Tmall, and there are also reasons why merchants generally don't give it: because the market influence of your brand doesn't match the positioning of Tmall, and because the market influence of your brand and the comprehensive operational strength of your company don't match the positioning of Tmall for the time being, these two are the direct reasons why most brands can't evaluate it.
If it is really because the brand influence is not enough, I think it is a bit too direct, and the deeper meaning is definitely not because of this.
How to improve next, either improve the company's strength or its own brand influence, the overall strength of the company or its own brand influence will not reach a certain standard for a while, and it will take time to ensure that the capital flow and inventory turnover will reach a higher level in a good environment!
I hope it can help everyone. I'm Jun Xiao, thank you for reading.