The Longines brand has a unique forward-looking vision, and the meaning of Longines is timeless. The simple and classic flying wing hourglass logo is the best proof. As early as 1867, the company had begun adding the winged hourglass logo to its products to guarantee quality and prevent counterfeiting. On May 10, 1880, Longines officially became a registered trademark in Switzerland and is the oldest trademark in the Swiss watchmaking industry. Longines is also the oldest and unchanged brand name in the current World Intellectual Property Organization records.

After a long period of time, the reputation and quality of Longines have attracted the support and trust of celebrities from all over the world, including heads of state, noble princesses, movie stars, famous entertainers, outstanding athletes and... Countless celebrities have placed their trust in Longines and the flying-wing hourglass mark. .