In 1984, Weng Nandao was admitted to Zhejiang University, a famous institution of higher learning, and chose the computer major, which was not yet known to the Chinese people at that time. In fact, Weng Nandao was not very enthusiastic about computer development at this time. His greatest interest was in running an industry. I hope that one day I can set up my own IT company and create a big brand that will be known to the Chinese industry and even be famous around the world.
In 1993, Weng Nandao, with his unique keen vision and the unique fighting spirit of Zhejiang businessmen, joined the business world with several classmates and founded the predecessor of the Yigao Group - Zhejiang University Lingfeng Technology Development Company. Although the company was not big, with hard work and constant exploration of the market, he earned his first million yuan that year.
While many IT merchants are still busy buying and selling to earn the difference, Weng Nandao's eyes are already searching for new business opportunities. Taking advantage of the rise of home computers, he became the first multi-millionaire on Wensan Road to make a fortune selling compatible machines.
In 1998, large-scale professional computer markets emerged in various IT core districts across the country, led by Zhongguancun, and the IT product circulation industry was facing rapid transformation. Seeing this opportunity, Wengnan Road decisively opened the Hangzhou High-tech Computer City in the most prosperous area of ??Wensan Road. This is the first professional computer market in Zhejiang Province.
There are 155 stalls in this market. At first, I was worried about whether I could complete the leasing process. I didn't expect that after the leasing information was released, more than 500 businesses came to sign up. In the end, I had to draw lots to determine the entry list.
When it first emerged, Hangzhou High-tech Computer City was highly sought after and recognized by the market and professionals. It fills the gap in the digital market without professional sales channels and establishes a platform of mutual trust and reliance between IT digital end customers and source merchants and dealers. Consumers are finally beginning to have the opportunity to learn about digital products and where to buy them, and merchants have also increased their sales channel choices, giving them an additional path to development.
After winning the first battle, Wengnan Road soon opened its second "High-tech Plaza" in Ningbo. The situation is still very heated. In this way, Ego completed its first magnificent turn from an IT channel provider to an IT professional market operator. At this time, Weng Nandao suddenly discovered that the name of Hangzhou High-tech Computer City no longer seemed to meet the needs of the company's own development. Deep down in his heart, he began to hope to build a brand of his own, a chain brand that could reflect the future development direction of the company.
At this time, Wengnan Road decided the birth of "Yigao" from a unique perspective. In 2000, Wengnan Road decided to officially name the third digital market opened in Ningbo "Yigao", and then officially changed the name of the High-tech Plaza in Hangzhou to "Yigao Digital Plaza". In April of the same year, Weng Nandao, who focused on brand value and marketing strategic channels, formally applied for "Yigao" and "EGO" as registered trademarks to the State Administration for Industry and Commerce and the State Trademark Office, and at the same time established "Zhejiang Yigao Digital Technology Co., Ltd." and decided to Use a market-oriented operation and management model to operate the digital chain market. From that time on, Yigao, under the leadership of Weng Nandao, gradually went nationwide, taking great strides towards the digital chain in China. The industry's average annual growth rate of 20% has also contributed to the rapid development of Ego. In just three years, Ego has completed its chain layout in Zhejiang Province, and in Ningbo, Shaoxing, Taizhou, Huzhou, Quzhou and other places outside Hangzhou. A number of digital professional markets have been opened. Then it started to move across the country. In 2004, Yigao began to stand in front of national honors such as "China's top three most competitive digital chain electronics market", China's most growing IT service provider, "China's most competitive IT network mall", etc., and received It has attracted widespread attention from manufacturers, distributors and retailers.
In 2005, China Ego Group Co., Ltd. was officially established. Ego entered into a golden era of rapid development and signed strategic cooperation agreements with the world's top 50 IT manufacturers. World-renowned companies such as Microsoft, Intel, AMD, Lenovo, HP, DELL, Sony, Samsung, Canon, etc. have all joined the Ego Group's strategic partner alliance, and are conducting all-round cooperation with each other in many areas such as store resources, media platforms, and brand channels. In such a Through successful cooperation and project management, the Ego Group in Ong Nam Road has gradually become stronger and more perfect.
In 2006, Ego Digital was rated as "China's No. 1 IT Chain"; Ego Operations established the Zhejiang Market Research Institute and Yimao Commercial Company, opening up a new path for China's professional market development research ; Ego Holdings Hangzhou Automation Instrument Co., Ltd. opens the road to independent research and development innovation platform.
While digital chains are making great strides in expanding across the country, Weng Nan Dao has not limited his career to this, but has set his sights on a new field - commercial real estate development. In 2002, Yigao Commercial Company was formally established, followed within three years by the establishment of Yigao Incubator Company, Yigao Building Property Company, Yigao Private Investment Guarantee Company, Yigao Credit Investment Management Company, etc., and through continuous upgrading and integration , by 2009, Yigao Pioneer Park was born.
In the next two years, Yigao Entrepreneurship Park successively established IT Comprehensive Entrepreneurship Parks (IT MALL) in Beijing, Hangzhou, Ningbo, Taiyuan, Changchun, Jiaxing, Huzhou and other places. IT MALL is a commercial complex integrating IT business, entrepreneurial apartments and technology buildings. It is the physical concept of Yigao Entrepreneurship Park.
Yigao Entrepreneurship Park has become an IT technology park under Yigao Group, a national electronic information demonstration park, a provincial small and medium-sized enterprise entrepreneurial base, the first provincial-level private technology incubation base, and the first batch of characteristic software parks. It has a total construction area of ??2 million square meters. After 11 years of development, the Pioneer Park has formed an industrial chain covering IT software research and development, creative industries, e-commerce, IT service outsourcing, technology entrepreneurship incubation and network technology. In 2012, it won the title of National Technology Business Incubator.
In 2009, Wengnan Road took another big step in innovation, and Yigao Group's commercial real estate IT complex model-Yigao Plaza was born. It gathers innovative industries such as IT headquarters base, e-commerce hub, creative industry center, and technology incubation base, and is equipped with commercial life elements such as business residences, digital flagships, digital cinemas, shopping malls and supermarkets, catering and leisure, entertainment and fitness, gathering urban entrepreneurial elites, and building a city Innovation coordinates. As of 2012, Ego Group has successfully developed and operated nearly 2 million square meters of building park bases in 10 cities and 10 projects in Jiaxing, Huai'an, Quzhou, Shaoxing, Lianyungang, Zhenjiang, Weifang, Hangzhou, Ningbo and other cities. At the 2011 China Commercial Real Estate Industry Development Annual Conference, Yigao Plaza won the award for "China's Commercial Real Estate Project with the Most Investment Potential".
In 2011, on the basis of Yigao Plaza, Wengnan Road teamed up with the team to build Yigao E-commerce Industrial Park, which is a large-scale modern service industry integrating characteristic industrial parks, trade logistics, and e-commerce. The platform has built the largest local ecological chain of online merchants and e-commerce industry chain. It covers six major functional areas: e-commerce headquarters base, online merchant entrepreneurship center, e-commerce service center, e-commerce academy, online goods expo city and logistics base. It attracts various e-commerce companies to settle in, cultivates nearly a thousand online merchants for entrepreneurship and employment, and directly It will drive local comprehensive output value and create nearly 10,000 jobs.
In 2012, Weng Nandao, the tireless god of war, created a new commercial real estate model, health real estate. Different from general vacation and senior care products, Yigao Health Care Industrial Park is customer experience-oriented and focuses on the creation of humanistic feelings, which is evident in the location selection. According to reports, Yigao Health Care Industrial Parks are generally located in areas with beautiful scenery and distinctive regional cultural heritage, such as vast forests, scattered terraces, or scattered ponds. They adapt to local conditions and rely on unique ecological resources. Integrate local customs and culture, such as Tonglu’s traditional Chinese medicine culture, to create a natural and unique living environment.
2013 marks the 15th anniversary of the establishment of Yigao Group. In the past 15 years, Weng Nandao and his team have relied on strong market share, professional digital market channels, innovative commercial real estate models, The authoritative strategic cooperation alliance and scientific market management model have created many miracles in the IT industry and commercial real estate industry, and have built Yigao Group into an enterprise specializing in commercial real estate development, operation and model innovation.
As of the end of 2014, Ego Group has 42 wholly-owned subsidiaries and holding companies. Core industries such as "Yigao Digital", "Yigao High-Tech Entrepreneurship Park", "Yigao E-Commerce Industrial Park", "Yigao Health Park", and "WeChat Investment" cover IT, real estate, commerce, network, media and other fields. , the brand value reached 10.889 billion yuan.
On January 15, 2015, the 9th China Electronics Enterprise Brand Value Top 300 Award Ceremony was held in Kunming. The brand value of Ego Group in 2014 was as high as 10.889 billion yuan.