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How much influence does Linsanity have in the United States?

The famous American magazine "Time" announced its annual list of the world's 100 most influential people. Jeremy Lin's strong selection proved Lin's influence in the United States at that time.

After Jeremy Lin went on a rampage, he had already made the leap from the sports world to general news. It's completely like being in a movie. Especially after facing Kobe, Lin's madness reached its peak.

He was wildly pursued by the media; his personal trademark was registered; the click-through rate of the official website soared, etc.

At that time, some people around him who did not play basketball also began to discuss him.