The logo of Zhongta Automobile is taken from the initials Z in English ZOTYE AUTO. Z logo embodies the unique identification gene of Zotye enterprise, which makes its logo highly recognizable and well isolated from other brands.

Among them, the shape of Z logo also has the meaning of connection, which reflects the close relationship and interdependence between Zotye Automobile and dealers and service providers. At the same time, it also shows the inspirational role of Zotye Automobile in building intelligent service and providing excellent service to customers.

Extended data:

20 18, 18 On July 3rd, Zotye Auto Designer Interview was held in Hangzhou. Zotye Auto takes "brand remodeling, original design concept and product strategy" as its core competitiveness.

Shaping brand value and enhancing brand premium ability will announce to the world automobile industry the confidence and determination of Zotye Automobile to fully participate in the new round of global automobile market reform and layout and realize a new leap.

"Today, the domestic automobile consumption market is upgrading and maturing. Consumers in China have also developed from simply pursuing the function and appearance of automobiles to pursuing product enjoyment and brand ownership. Simple and rude configuration competition has become a thing of the past.

The era of brand value building in China has arrived. At the meeting, Xu, general manager of the brand management center, made a clear interpretation of Zotye Automobile's brand remodeling plan in the next three years.

At the beginning of 2065438+2007, Zotye Automobile put forward five new strategies: new concept, new technology, new platform, new marketing and new goal. As the core of the new concept, brand upward has also become an important starting point for the competitiveness of enterprises.

Taking this as a starting point, Zotye Auto also defined 20 18 as the first year of brand remodeling, and 4 12 brand strategy will also become an important focus of Zotye Auto's brand development in the next three years.

Baidu encyclopedia-zotye automobile

People's Network-Zotye Auto's "New Concept" Leads "New Leap"