How to match it?
The importance of color and eyes is just like our ears must appreciate music. It is difficult to imagine what it would be like in a world without color. What does it look like? Color can evoke people's emotions and describe people's thoughts. Therefore, in LOGO design, like all designs, the insightful and appropriate use of color is of great concern.
In many cases, articles about color have been introduced in the book. In addition to the psychological expression of color, it must be easy to identify. As a background color, it is widely used in a series of graphic designs. And we will see some famous representative colors that can psychologically arouse emotions, as well as the things associated with that color.
Blue is the most popular color - conveying peace, tranquility, harmony, trust and confidence. Today's LOGO designers are lucky to be able to use 216 colors. There are a lot of blues available. choose. It is a joy for a designer to be able to create excellent logos. On the other hand, it is a bad thing to use blue in the field of food or cooking because there are very few blue foods on the earth. , it will only suppress people's appetite. ?Putting pastel and cool colors (like green) next to each other can give people a feeling of depression. Blue and neutral colors (like gray or beige) can be considered good greeting colors, but be careful with orange. and blue, because the combination of these two colors will have an effect and give people a sense of instability.
Beige is a neutral color, suggesting practicality, conservativeness and independence. It may be boring and plain, but as a graphic background color it is earthy, just like brown and green, blue and Same pink. Beige is great as a background color to help maximize the readability of the design.
Black is widely considered to be a sad, serious and depressing color, but on the positive side it can be considered a rich and mysterious color. Using black as the main color is usually very cautious - if If you are planning to design a children's bookstore, black is the worst choice, but if it is a photo studio or gallery, black may be the best choice. After all, for artists, black is the most attractive color. And in colleges and universities or places to express a sense of mystery, black is often used.
Brown is another conservative color that expresses stability, simplicity and comfort. Like black, it can be very annoying if not used correctly. Successful applications include: photos with brown, which in some cases can express healthy ideals and family outdoor activities.
Green should be used very sparingly because for most people it evokes strong feelings, both positive and negative. In some cases, it is a friendly color that indicates loyalty and intelligence. Green is usually used in the financial field, describing the production field, and the health care field. However, deep down in the hearts of many people, it is often compared to jealousy and despicability.
Gray has a conservative connotation in most cases. It represents practicality, sadness, safety and reliability. It may be a boring color, representing stodgy and lifeless behavior. It is unconvincing to use it as a background. Unless you want to convey a dark and conservative idea to your customers, you are better to choose other neutral colors as background colors, such as light brown and white. But if the gray is properly tempered with certain cold colors, it may be successful, such as expressing depression and frustration.
For most people, lilac is another color that can express emotions. It is often used in romantic stories, homesick and nostalgic occasions, and situations where beauty is important. It is used to express creativity, It is also often used in terms of unusualness and unforgettableness.
Whether we like pink or light purple or not. It is full of gentle and delicate connotations, requiring us to use it according to your specific situation.
Purple is a mystical color that symbolizes royalty and spirituality. For the unconventional and creative, it is not only a good choice, but the only choice.
Orange is a warm color, implying enthusiasm, dynamics and luxury.
If you want something bright and eye-catching, use orange! When used as a prominent color, it may stimulate the emotions of your customers, so it is best to use it sparingly and place it in the appearance to highlight the work location. And be sure to remember to use orange and blue sparingly.
Red is the warmest color, expressing enthusiasm and passion. Heat and fire, speed and enthusiasm, generosity and excitement, competition and attack can all be represented by red. It may be an irritating and restless color. But when used with brown, blue and light purple, it's not so good. The temperament expressed by red is the same as orange, brown, and yellow. You will easily express your emotions.
Sunlight is yellow (at least in our hearts), so yellow expresses optimism, happiness, idealism and imagination. If you are determined to use yellow, using it as a background can create a difference between light and dark. The effect is a good choice.
It is known from psychology that white has the meaning of cleanliness, purity, simplicity, straightforwardness and innocence. White as the background in design is the most versatile because it is the easiest to identify, as a " Colorless" background, we can use any color we want. In design, we have more colors to choose from, but we must choose the most suitable color for us.
What are the color essentials of packaging?
The color on packaging is the most active factor that affects vision, so packaging color design is very important.
Determine the overall tone
Whether the overall feeling of the packaging color is gorgeous or rustic depends on the overall tone of the packaging color.
The overall hue is directly reflected based on the basic color attributes of hue, lightness and purity. Such as light tone, dark high tone, fresh tone, gray tone, cold tone, emphasis, weak tone, soft tone, hard tone, heavy tone, etc.
Area factor
In addition to hue, brightness, and purity, color area size is an important factor that directly affects hue. When color matching, first consider the arrangement of large-area colors. Large-area colors have long-distance visual effects in packaging display. In addition, when the contrast between two colors is too strong, you can blend it by expanding or reducing the area of ??one of the colors without changing the hue, purity, and brightness. ?
Visual recognition
Visual recognition refers to the clarity of color matching levels. Good visibility is very important in visual communication design such as packaging and advertising. Visual recognition depends on the eye-catching degree of the color itself on the one hand, and the contrast between colors on the other hand. Its principles and methods are also introduced in detail in advertising design. You can refer to its content for color design of packaging and decoration.
Accent color The accent color is the key color in the overall tone. It is a color that combines area factors and visual recognition. Generally, the brightness and uniformity are required to be higher than the surrounding colors, and the area should be smaller than the surrounding colors, otherwise the emphasis will not be achieved.
The use of spacer color refers to using another color in the middle of adjacent and strongly contrasting colors, such as as a spacer or as a center, to strengthen coordination and weaken contrast. The partition colors themselves are mainly neutral black, white, gray, gold, and silver. For example, when using colored intervals, it is required that the interval color and the separated color have a large difference in hue, brightness, and purity.
Gradient color Gradient is a gradual change of color. Hue, brightness and purity can all be changed in gradient. Gradient colors have harmonious and rich color effects and are often used in packaging color processing.
Contrast colors are different from accent colors. They are colors with similar areas but contrasting hues and brightness. This color has a strong visual effect and is therefore advertising.
Symbolic color This is a conceptual color that does not directly imitate the color characteristics of the content, but is used symbolically based on the common understanding of consumers. It is mainly used to express certain spiritual attributes of the product or express the idea of ??a certain brand. For example, the packaging of Zhonghua cigarettes uses red, the color that symbolizes the Chinese nation.
Logo color The logo color mentioned here is not the color of the trademark, but the color used to distinguish different types or different types of product series of the same type
The colors used in the packaging.
For example, different colors are used to distinguish the packaging colors of different components of daily chemicals of the same brand. In terms of processing, area, shape, and location should be changed.
Auxiliary color This is the opposite color to the accent color. It is an auxiliary color method that adjusts the overall tone or accent color. It is used to enhance the tonal level and achieve rich color effects. In the design process, we must be careful not to overwhelm the guest and not blindly abuse it.