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Do I need an agent to apply for a trademark?
"No.1 1 October, the first batch of 13 trademark registration application acceptance windows set up by the State Administration for Industry and Commerce were fully launched."

Set up trademark registration application acceptance windows in Harbin, Nanjing, Suzhou, Ningbo, Jinan, Qingdao, Jining, Luoyang, Changsha, Huaihua and Chengdu, Sichuan.

However, at present, the acceptance window only does a job of "submitting an application". Whether it is pre-inquiry or post-maintenance, it is not within their responsibilities!

The biggest advantage of the applicant's independent handling is to save money. Because the new application in the trademark registration acceptance window only needs to pay the official fee of 600 yuan, and there is no agency fee.

However, the applicant's handling of it independently has many disadvantages. For example:

I. Incomplete preparation of materials

Because the trademark application has strict requirements on the submitted identity certificate and standard sample materials, the applicant may issue a notice of material correction without knowing what materials to submit. This not only takes a lot of energy to deal with, but also delays the precious time of trademark application.

2. Trademark inquiry cannot be conducted before application.

Because the acceptance office only provides application acceptance services, it will not help applicants to inquire and retrieve trademarks at present.

Although there will be a classification table and a computer in the reception hall for applicants to make trademark inquiries before applying. But in fact, many applicants don't know the classification table of goods/services options, and they won't use China Trademark Network for trademark inquiry. This may cause you to submit your trademark application in a hurry without inquiring whether you have registered the same or similar trademark application, but you can't register it in the end.

3. Failure to receive official documents in time

Since the Trademark Office does not provide follow-up maintenance services for the subject matter, all the follow-up documents are issued directly to the applicant after submitting the application. However, if the address is filled in incorrectly at the time of application, or the address changes within a long period of time required for trademark registration, it is very likely that the relevant documents issued by the General Administration of Trademarks will not be received. It is not easy to receive the acceptance notice or registration certificate. Once the trademark is corrected or rejected, it is even more difficult to obtain the right if it cannot be handled in time.

Fourth, the trademark application lacks planning.

Trademarks are registered according to the category of goods/services, but goods in the same category are definitely not in the same category in the international trademark classification table!

Applicants who lack trademark knowledge are prone to the tragedy of imperfect registration, unregistered category and insufficient protection.

If you choose an agency to apply for an agency, although you need to pay a certain agency fee, and the agency fee price of each company is different, the following benefits are multiplied:

First, it is convenient and quick.

Entrust an agency to handle it. After signing the agreement, all the follow-up materials of the trademark shall be submitted by the agency. The applicant only needs to wait patiently for the progress of the trademark, which saves a lot of time and energy for the applicant.

Second, professional trademark planning

Professional agencies will formulate reasonable intellectual property plans according to customers' needs, which also reflects the difference from independent management. Because individuals lack experience in trademark registration, agencies can reasonably suggest trademark protection for customers according to their own industry experience.

Third, the later professional maintenance

Entrust an agency to apply, and all the subsequent materials will be distributed to the agency, and then the personnel of the agency will arrange for mailing, so that the relevant documents will not be received because of the change of the applicant's address, which will lead to trademark application.

Fourth, the success rate is more secure.

Trademark inquiry is the most important link in trademark application, and the professionalism of the agent will be directly reflected here! Professional trademark consultants should undergo professional training and assessment to ensure a firm grasp of professional knowledge.

In the preliminary consultation, the trademark consultant will inquire about the trademark, inform the customer of the success rate after the inquiry, and then give reasonable suggestions. At the same time, the integrity of business people is also very important for trademark application. If you can't apply for a trademark, it will directly affect the success rate of the trademark.

Generally speaking, although it saves a little money to apply for a trademark independently, it is prone to situations such as being unable to inquire, unable to award a bid, incomplete information, and difficult to accept official documents. Finally, it is a big loss. Although the entrusted agency needs to charge a certain agency fee, the agency will continue to provide services throughout the application and validity period of the trademark, so the applicant does not have to worry about the problem of the trademark without knowing it!

Moreover, through professional search and analysis, the agency can effectively improve the success rate and make your trademark application more secure! This is also the reason why most people will choose a trademark agency!