logo is a symbolic embodiment of corporate image or product image.

one of the most important functions of logo is identification, which is convenient for consumers or audiences to distinguish similar products of different enterprises or different enterprises in the same industry, so as to make the products or enterprises represented by logo into a brand, and logo is an intangible asset.

logo has the characteristics of identification, leadership, identity, implication and innovation.

Extended information:

The important role of logo design

1. Media publicity

With the development of social economy and the changes of people's aesthetic psychology, logo design is increasingly diversified and personalized, with the application of new materials and new technologies and the realization of digitalization and networking, logo design has played a role in promoting and establishing brands in a wider visual field.

2, to ensure credibility

Brand products win the trust by quality, and trademarks are the guarantee of credibility, giving people a sense of integrity. Through logo, we can identify and judge the quality of goods more quickly and accurately.

3, conducive to competition

Excellent logo has distinctive personality, visual impact, easy to identify and remember, guiding and promoting consumption, and generating beautiful associations, which is conducive to stand out among many commodities. For example, the logos of McDonald's and Pepsi have played a very good role in this respect

Baidu Encyclopedia -logo (trademark/logo).