As an asset of an enterprise, the importance of trademarks is self-evident. With the enhancement of consumers’ brand awareness, trademarks have become the symbol and image of enterprises. In recent years, e-commerce has developed rapidly. The birth of Taobao has provided a new development platform for many self-employed people. Some grassroots have begun to create unparalleled sales records on Taobao, and the importance of trademarks to Taobao stores has also continued to emerge. Trademarks can effectively prevent counterfeit goods. Buying fake goods may be a big worry for many online shoppers. To this end, Taobao has also taken corresponding measures and established Taobao Mall. Taobao Mall stipulates that brands and manufacturers must hold a certificate of trademark rights (including a trademark registration certificate or a trademark acceptance notice) before they can open a store in the mall. On the one hand, this method allows consumers to shop with peace of mind, and on the other hand, it also protects the rights and interests of enterprises. Only when an enterprise owns its own trademark and has exclusive rights to it can it effectively prevent others from malicious use. Trademarks can create brand effects. A trademark is the image of a company. Just like a person's appearance, a person's connotation and abilities can only be understood after contact, while the image can be seen at a glance. In Taobao Mall, an eye-catching trademark can attract customers and increase the likelihood that buyers will notice you. After a transaction, a trademark can effectively increase the buyer's return rate. In addition, if your goods are easily imitated, a trademark can protect your interests from a legal perspective. Having a trademark can avoid troubles and difficulties encountered in the future operation of the company. Whether it is an offline company or an online store, a trademark is needed. Therefore, if you meet the qualifications, you can register your trademark immediately.