Procter & Gamble’s brand classification
1. Top brand: SK-II.
2. Second-tier brands: Olay, Illume, Always, Zest.
3. Men’s brand: BossSkin.
4. The number one makeup brand in Asia: ANNASUI.
5. Perfume brands: LACOSTE, ANNASUI, Escada, Dunhill, Valentino, Lanvin, PaulSmith.
6. Cleansing and care brands: Rejoice, Head and Shoulders, Ji Shuang (just eliminated), Pantene, Runyan, and Safeguard.