Flying in the Snow and Bosideng Down Jackets:

About Bosideng

In the early years, Bosideng also suffered from the reputation of “earthy down jackets” because at that time, the audience was mainly Most of them are middle-aged and elderly people. The style is old-fashioned and rustic, which is their first impression of Bosideng down jackets.

Since participating in the International Fashion Week in 2018, Bosideng has successfully counterattacked, advancing from "earthy" to "fashionable" and raising its profile in one go. The launch of joint series with major well-known designers, such as "New Generation Down Jacket" and "Windbreaker Down Jacket", are examples of successful transformation.

Especially this year, Bosideng x Maserati launched its first down jacket co-branded with a car brand, which once again made the brand famous, and its design that keeps pace with the times has captured the hearts of many young consumers.

From a configuration point of view, there is the Peak series that is comparable to Canada Goose and Archaeopteryx, and can withstand the severe cold of -35°C, but the price is a bit expensive, costing more than 10,000 yuan.

About Xuezhongfei

Xuezhongfei is a brand owned by Bosideng, but due to insufficient publicity, many people have never heard of this brand at all.

From a fashion perspective, Xuezhongfei has completely changed its look in recent years, from focusing on middle-aged and elderly styles to focusing on young and fashionable styles. It has captured the main consumer groups in the down jacket market and satisfied the aesthetic preferences and clothing of different groups of people. need.

The Gaofeng Ski Series down jackets combine hard-core warmth with fashionable texture; a joint series of down jackets inspired by Chinese aerospace culture; and the XueZhongFlying Advanced and personalized design taste.

The difference between Bosideng and Xuezhongfei:

Although Bosideng and Xuezhongfei are both domestic down jacket brands, and they are included in the relationship, the difference between the two is also obvious.