As the big brother of liquor industry, Kweichow Moutai was once called national wine, so it was caught in the trademark war of national wine. As early as July 20, 20 12, the website of the Trademark Office of the State Administration for Industry and Commerce announced that the trademark of Maotai, the national wine applied by Kweichow Moutai, passed the preliminary examination. However, the trademark of national liquor caused opposition from many liquor enterprises at that time, such as Fenjiu, Wuliangye, Jiannanchun, Fang Shuijing, Langjiu and Tuopai Shede, and these enterprises submitted objection reports to the Trademark Office of the State Administration for Industry and Commerce. It was not until 20 16 that the State Trademark Office decided not to register the Maotai trademark of the national wine No.8377533, and the trademark war came to an end.
According to official sources, in 2020, Kweichow Moutai will produce 50,000 tons of Maotai-flavor liquor and 25,000 tons of series liquor; It is estimated that the total operating income is about 97.7 billion yuan, up about 65,438+00% year-on-year. It is estimated that the net profit attributable to shareholders of listed companies will be about 45.5 billion yuan, a year-on-year increase of about 65,438+00%. Kweichow Moutai Marketing Co., Ltd., a wholly-owned subsidiary of Kweichow Moutai, is expected to realize a total revenue of about 9.4 billion yuan, with sales including tax of about 654.38+006 billion yuan.
Maotai liquor is a specialty of Maotai Town, renhuai city, Zunyi City, Guizhou Province, and a symbolic product of chinese national geography. Maotai is a traditional specialty of China. Together with scotch whisky and French brandy, it is also known as one of the three largest distilled spirits in the world and one of the three famous wines in China. It is also the originator of Daqu Maotai-flavor liquor with a history of more than 800 years. The style and quality of Kweichow Moutai has the characteristics of outstanding sauce flavor, elegance and delicacy, mellow body, long aftertaste and lasting aftertaste of empty cups. Its unique style comes from the unique traditional brewing technology accumulated over the years. The combination of brewing method and agricultural production in Chishui River basin. Influenced by the environment, seasonal production, Dragon Boat Festival Daqu and Chongyang Daqu make the flavor of Kweichow Moutai retain some traces of primitive life in this area.