The Li Ning logo is a horizontal exaggeration of the pinyin letter "L", which has no special meaning. It adopts the expression technique of advertising trademark design:

Visual technique: no special meaning is used. Simple and unique abstract graphics, words or symbols with special meanings give people a strong sense of modernity, visual impact or comfort, attracting people's attention and making them unforgettable. This method does not rely on graphic meaning but mainly relies on the visual power of graphics, text or symbols to express the logo. For example, the Japanese company Isuzu uses two prisms as its logo, and Li-Ning sportswear uses the pinyin letter "L" as its logo with a horizontal exaggeration. In order for people to identify the things they mark, such signs are often equipped with a small number of small characters. Once people identify with the sign, they can identify it even if the small characters are removed.