1. The author’s interpretation of the cultural connotation of the original school emblem of the Yellow River Water Institute: (the picture cannot be uploaded)
The meaning of the school emblem of the "Yellow River Water Institute": the overall structure of the school emblem is taken from the super The shape of the sonic aircraft is (fast), and the internal shape is an equilateral triangle (stable). There are four vertical lines intersecting at one point (gathering wisdom, collective decision-making, and consistent goals). There are two parallel lines vertically on the left and right sides (to avoid interference, environmental harmony). The overall implication is that the college has clear development goals and has entered a stage of rapid and steady, leapfrogging and balanced development through measures such as harmonious internal and external environments, horizontal cooperation, policy support, and social service. The school emblem is composed of a combination of words, shapes and colors. The inner part is the first letter "HH" of the Chinese pinyin of the word "Yellow River" together (meaning unity is strength). The picture is golden (meaning a bright future, the cultural image of the Yellow River Water Institute As precious as gold), the background is the blue sea (meaning "water"), and the round outline shape (meaning "courtyard") is combined into the "Yellow River Water Courtyard". The internal pattern is a variant of the word "water" (which means water is impermanent and omnipresent, and water culture leads and dominates the development of the college). The core meaning is: rivers breed civilization, and water nourishes all things. The red words "1929" are the time when the school was founded, and the concept of "a little red among all the green" is adopted in the classic artistic composition method. The school emblem is composed of three primary colors of red, yellow and blue, which can generate tens of millions of colors (meaning that one life is ten, ten is hundreds, hundreds is tens of millions, and all things are endless).
2. Notes on the emblem of the Yellow River Water University:
(1) Supersonic aircraft include: supersonic aircraft, supersonic anti-ship missiles, strap-on rockets, etc.
(2) The international color standard can synthesize more than 16.7 million colors from the three primary colors of "red, yellow and blue" (the primary colors of light are red, green and blue) through the three genes of hue, brightness and purity.
(3) School badge, also called logo, is the abbreviation of logotype. Chinese includes: logo, logo, trademark. In the increasingly competitive global market, strict management and correct use of unified logos will provide us with a more effective, clearer and more friendly market image.
A logo is a visual way of expressing information, a visual graphic that has a certain meaning and can be understood by people. It has a concise, clear, and clear visual transmission effect. It involves color science, aesthetics, psychology, sociology and other fields. Human beings have created language for communication, and visual languages ??such as marks, symbols, graphics, and text for recording. It has been refined, abstracted and processed in life practice. Finally, it is expressed graphically, expresses a certain spiritual connotation, conveys specific cultural information, and forms a visual language for people to communicate with each other. As a visual graphic that identifies and conveys information, the logo carries the image of the college and the characteristics of the brand with its streamlined, beautiful, and easy-to-recognize styling language.
(4) A little red among thousands of greens refers to a red flower that is very eye-catching among the green leaves in the vast blue sky. It is a metaphor for the prominent and most exciting point among many things, which is enough to attract people's attention. A Chinese folk proverb says: "A little red among thousands of greens." Because the red is on "a little bit", compared with "all the greens", it looks more prominent and lovely. And because of the "little bit", the whole greenery has a soul, just like a The "lead sound" of a piece of music.
3. The historical origin of the Yellow River Water Conservancy College emblem:
In April 2001, Professor Liu Xianliang was appointed by the Organization Department of the Henan Provincial Party Committee as the dean of the Yellow River Water Conservancy Vocational and Technical College. He presided over the work of the college, served as the editor-in-chief of the editorial department of the journal, led the work of the journal and the journal, and carried out system construction and cultural construction.
The "Yellow River Water Institute" school emblem was designed and drafted by Yang Daofu, director of the editorial department of the journal, according to the decree of Dean Liu Xianliang and relevant leaders. He repeatedly solicited opinions and revised the final draft. It was published in the Printing Center of Kaifeng Daily Create electronic manuscripts.
The "Yellow River Water Institute" school emblem was first published on the cover of a journal in 2001. In the following 13 years, the scope of use has been continuously expanded, and it has been widely used on school flags, websites, publications, entrances, conference rooms, covers of scientific research project materials, and even the school's slates. It is also used on tiles, floor tiles, manhole covers, switches and electrical appliances. It has formed the spiritual and cultural symbol of the college. It is recommended to use the original school emblem and not change it casually like the national emblem.
After 10 years of copying and dissemination, during the website evaluation on the afternoon of December 9, 2011, I found that the school emblems of each department, after being disseminated and copied from different channels, were quite different in shape and color from the original version. The original school badge in color and black and white is specially sent to you. It is recommended to save and use it in a standardized way.
The author of the school emblem: Professor Yang Daofu from the Editorial Department of the Journal of the Yellow River Water Institute
2013.3.20