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Kuaishou: There are as many as 337 trademarks related to "Kuaishou". Kuaishou was born in March 2011, formerly known as "GIF Kuaishou", and is a subsidiary of Beijing Kuaishou Technology Co., Ltd. products, but the full name of its parent company is Beijing Dajia Internet Information Technology Co., Ltd. According to the results of the query on the official website of the Trademark Office, Beijing Dajia Internet Information Technology Co., Ltd. *** applied for 56 "Kuaishou" trademarks, with the earliest application on October 11, 2014, and the latest application on March 26, 2018. day.

In addition, as many as 337 trademarks related to "Kuaishou" were retrieved under the name of Beijing Dajia Internet Information Technology Co., Ltd., including "Kuaishou Education, Kuaishou Laboratory, Kuaishou Live Broadcast, Kuaishou Store, Brand-related trademarks such as Kuaishou Village, Kuaishou Industrial Park, Kuaishou Classroom, and Kuaishou Games”, as well as slogan-type trademarks such as “Kuaishou, records happy life”. It can be seen that Kuaishou also attaches great importance to brand protection. It is understood that the trademark registered by Kuaishou’s Xinzhi Board of Directors this time is related to the large-scale live broadcast event “Kuaishou Xinzhibo” launched in June.

As the country attaches great importance to intellectual property rights, the number of trademark registration applications is increasing day by day. Internet companies also attach great importance to their own trademark protection, so what are the advantages of corporate trademark registration?

③ Corporate trademark registration can achieve corporate brand protection.

Trademark registration is to obtain exclusive rights to the trademark. After a trademark is approved for registration, others cannot use the same or similar trademark on the same or similar goods/services without the authorization of the right holder. Thus, the occurrence of infringement can be prevented to a certain extent. ② Registering a corporate trademark can increase the value of the corporate brand.

As an exclusive right granted by law, the exclusive right to trademark has a certain value in itself. With the increase in protection scope and intensity, as well as excellent product quality assurance and perfect customer service experience, the intangible value of the brand will be greatly enhanced.

③According to the evaluation standards of trademark value, in addition to commercial elements such as brand image, product quality, and consumer dependence, the protection of intellectual property rights such as trademarks and patents is also one of the important assessment elements. Therefore, applying for trademark registration is one of the important ways for enterprises to establish their brand image and enhance their brand value.