Whirlpool white goods returned to China market in 2009, and its positioning and price are different from other foreign brands. The world's first white goods manufacturer in history: Whirlpool, USA. After 2009, the main products of Whirlpool brand white goods in China, including refrigerators, washing machines and refrigerator air conditioners, were all handed over to Hisense for OEM in China.
If there is no advantage in price and technology, many consumers may choose China brand directly if they are informed. Although in view of the contract between Whirlpool and Hisense, Hisense, the foundry, could not widely publicize it.
After several ups and downs, Whirlpool finally seems to be fully prepared to join hands with Hisense, a domestic appliance giant, to extend its reach to many popular household appliances such as washing machines and refrigerators. However, although the market is still that market, most of the participants are full-fledged, but this time it is a return after failure.
Moreover, Haier, 20 10, the latest global diversified brand of white goods, was born in China. Coupled with the former foreign white goods brands that have occupied the China market for a long time, Whirlpool is under great pressure.
If you like Whirlpool washing machines and refrigerators, it is better to choose Hisense directly. Anyway, in China, they are all similar products of the same production line. Hisense Kelon is the largest white goods manufacturer in China after Haier. It is not recommended to choose only foreign brands and trademarks.
If compared, Hisense should have a price advantage over Whirlpool. Both Whirlpool and Hisense have good washing machines.