We have seen news reports about the abuse of Olympic trademarks in surrounding areas, so should "Beijing World Horticultural Exposition" also pay attention to the abuse and misappropriation of trademarks?
On the Registration of Exhibition Trademarks from "Beijing World Horticultural Exposition"
In fact, "Beijing World Horticultural Exposition", as the name of the exhibition, cannot be registered as a trademark. Next, let's take a look at the previous case. There have been cases in which a company tried to register an exhibition as a trademark, but it was rejected by the Trademark Office.
A company wants to register the "Cat-themed International Art and Design Week and Drawings" as a trademark, but the Trademark Review and Adjudication Board rejected the trademark registration application on the grounds that "the disputed trademark violates Article 11, paragraph 1 (2) of the Trademark Law".
On the Registration of Exhibition Trademarks from "Beijing World Horticultural Exposition"
Eleventh the following signs shall not be registered as trademarks:
(a) only refers to the common name, figure and model of the commodity;
(2) directly indicating only the quality, main raw materials, functions, uses, weight, quantity and other characteristics of commodities;
(three) other lack of distinctive features.
A trademark listed in the preceding paragraph may be registered as a trademark if it has obvious characteristics and is easy to identify after use.
The company refused to accept it and filed a lawsuit with the Beijing Intellectual Property Court. After trial, the court rejected the plaintiff's claim and the judgment has come into effect.
On the Registration of Exhibition Trademarks from "Beijing World Horticultural Exposition"
With the continuous development of cultural industry, cultural exhibitions and cultural products in full bloom have entered the public's field of vision. Relevant exhibition officials should also raise awareness of intellectual property protection. When designing and applying for a trademark, we should avoid the situation that the applied trademark falls into the characteristics of directly describing its service content, so as to better promote the development of the trademark industry.