Li Ning, Anta, etc.

1. Li Ning Company is a professional sports brand company founded in 1990 by Mr. Li Ning, the "Prince of Gymnastics".

Li Ning Company has complete brand marketing, research and development, design, manufacturing, distribution and sales capabilities. It mainly operates Li Ning brand professional and casual sports shoes, clothing, equipment and accessories. It has established a huge business in China. It has established a retail distribution network and supply chain management system, and continues to increase its e-commerce presence and build an e-commerce ecosystem. Li Ning Company was listed in Hong Kong in June 2004 (stock code: 02331.HK).

2. ANTA Sports Goods Co., Ltd. (HKEx: 2020), referred to as ANTA Sports or ANTA, is China's leading sporting goods company, mainly engaged in the design, development, manufacturing and marketing of ANTA brand sporting goods. , including sneakers, apparel and accessories.

Extended information:

Related extension: Li Ning's development strategy:

Li Ning adopts the development strategy of "single brand, multi-category, multi-channel", focusing on Five core categories: basketball, running, training, badminton and sports fashion. The brand digs deep into the core competitiveness of its products, continues to strengthen the brand's professional sports attributes, invests more in sports technology research and development and product performance optimization, and strengthens product reputation. At the same time, it actively displays a creative brand image and accurately captures and refines trend elements.

In addition to the core brand Li-Ning, Li-Ning also produces, develops, promotes, distributes and sells sports products of many other brands, including Double Happiness table tennis products and AIGLE outdoor sports products. , Danskin dance and yoga fashion fitness products, Kason (Kason) badminton products.

Baidu Encyclopedia-Li Ning

Baidu Encyclopedia-Anta