On July 2, Huawei officially announced its independent imaging technology brand XMAGE and registered the Huawei imaging trademark. This means that Huawei imaging will enter a new stage in the future, officially opening the door to the future of mobile imaging development. On the one hand, Huawei's imaging technology brand XMAGE may be the origin of technological innovation and ultimate experience, bringing users a more perfect imaging experience. On the other hand, Huawei also launched NEXTIMAGE, a new imaging culture center. Through the independent operation of imaging brands, it builds an imaging culture ecosystem and leads mobile imaging culture to a broader platform.
Looking back at the history of Huawei's P series and Mate series, perfection, innovation, and improvement are undoubtedly the main themes of Huawei's imaging development. Mobile imaging can be divided into three dimensions: optical components, imaging technology, and digital image processing. In the past two years, Huawei's flagships have achieved admirable craftsmanship in these three dimensions.
At the optical level, from the black and white dual cameras of the Huawei P9 series to the dual image modules of the Huawei P50 series, Huawei Imaging uses multi-camera systems to provide perfect imaging power in a lightweight body. From the periscope ultra-wide angle of the Huawei P30 series to the free-form lens of the Huawei Mate40 series, Huawei Imaging has enriched the depth and length of mobile phone photography by improving the optical performance of the lens.
In terms of imaging technology, from the RYYB ultra-light sensor of the Huawei P20 series to the hyperspectral imaging module of the Huawei P50 series, Huawei Imaging enables flagship-level full-time imaging to achieve high-quality performance. leap. In addition, Huawei has also significantly improved the light-sensing capabilities, focusing speed and precision of Huawei P40 series and P50 series cameras through full-definition eight-core focus, giving images high-fidelity colors and clear and sharp details.
Also at the level of digital image processing, from the Kirin 970Cpu of Huawei Mate10 series to the dual ISPCpu and NPU control components of Huawei P20 series, to the computational optical technology of Huawei P50 series, Huawei Imaging It not only promotes the development of AI computational photography, but also breaks through the physical limitations of sensor size on mobile phone image quality through real-time HDR combination and XDFusionPro technology, ushering AI computational photography into a new era of computational optics.
Mobile phone manufacturers' innovation and improvement of mobile imaging technology must ultimately return to the user experience. Only by deeply understanding user needs can they carry out meaningful technology research and development and direction prediction. Every independent innovation in imaging technology of Huawei's P series products and Mate series has subverted customers' cognitive ability for mobile phone photography from different angles.
The dual imaging modules of the Huawei P50 series use cutting-edge technologies such as hyperspectral image sensors, computational optics, ultra-clear image modules, and true-color modules to refresh our understanding of color reproduction in mobile phone photos. The ability allows consumers and creators to get the ultimate experience of seeing is believing and what is photographed is real when recording and writing on their mobile phones.
The RYYB ultra-light sensing technology that has been developed from the Huawei P20 series will continue to be updated and evolved in the future, allowing users to still see light even when the human eye is basically invisible. Clearly take a low-light photo with bright colors, rich layers, and real-time details.
Huawei’s P30 series products have set off a “telephoto lens showdown” on mobile phones, allowing flagship phones to have “scope-level” camera capabilities. However, Huawei Imaging was not satisfied with this and continued to update and improve the telephoto lens experience. Finally, in the Huawei P50 series, the high-quality performance of the 3.5X periscope telephoto lens was comparable to that of the 10X periscope telephoto lens. Telephoto-level “high-quality” focusing capability.
In addition, each generation has a more layered portrait mode, seamless ultra-wide angle, simple and intelligent post-production, and can record fleeting flash shots anytime and anywhere. This is all due to Huawei's continuous updating of new mobile imaging standards as it develops mobile imaging to provide users with the ultimate experience.
For many years, Huawei has been building a brand new video culture learning exchange for Huawei mobile users through brand concept activities such as New Imaging Competition, New Imaging Community, New Imaging Exhibition, and New Imaging School. Service platform. The new imaging culture center NEXTIMAGE released by Huawei this time not only provides mobile phone photography enthusiasts around the world with a broader interactive platform, but also uses Huawei's own strength to bring mobile imaging to the mainstream cultural stage.
Starting from 2017, Huawei will hold a new image competition every year. Last year's competition attracted consumers from more than 170 countries around the world to participate. They submitted a total of 300,000 works and the number of interactions reached 1 billion times. This year’s new image competition will also be officially opened on August 1. If you want to find more like-minded friends, why not pay more attention to Huawei's official website and platform dynamics.
In addition, in 2019, Huawei launched a new imaging community. This service platform includes photo social media, events and professional tutorials, allowing more mobile photography enthusiasts to have An online platform for sharing, communication and training at any time. Moreover, while Huawei is cooperating with many brands in relevant competitions, many excellent works are constantly emerging on the service platform, using mobile images to connect us to a wider world.
The highest level of imaging depends on recording and sharing. In order to better allow more customers to express their stories through images, Huawei also joined hands with the Golden Rooster Film Festival to present "Huawei New Imaging· "Chengxiang Mobile Film and Television Program" has been created as an independent module of the film exhibition. To this end, it encourages and appeals to more professional film and television people and ordinary users to complete their creations through mobile phones. This method of changing the tradition is undoubtedly a major precedent in the history of mobile imaging.
In the future, XMAGE will be Huawei’s exclusive logo for mobile imaging. Re-enhancing the limits of mobile imaging technology. We firmly believe that XMAGE will adhere to its commitment to in-depth exploration in the imaging industry in the future, and promote the mobile imaging field to enter a new realm through continuous technological innovation.