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As a giant in the e-commerce industry, why would Alibaba invest in the "Cha Yan Yuese" brand?

The following is the full text of Chayan Yuese’s response: Some explanations about Jack Ma’s gossip. It is an honor to be favored by customers and capital in the development of Chayan.

First, financing began in the past two years. Alibaba invested in one of our companies. This is the logical relationship of "father's father is called grandpa". The hot search saying "Alibaba holds shares in Chayan Yuese" is not accurate, but it is related. Cha Yan has always used the culture of Alibaba and Haidilao as his teachers. Although this news is only indirectly related, we are also deeply honored.

From the first year to the sixth year, from one store to more than 100 stores, Cha Yan Yuese has continued to make certain gains. The only difference is how much and how fast. Despite the development dividends of the times and industry, I still regard God-given diligence as the most real strength. I am also afraid of facing dividends that are beyond my ability. Therefore, in the past six years, although the initial brand accumulation and capital accumulation have been completed, founder teacher Xiao Cong has always warned himself and the team that good and evil are interdependent, and this is still a high-risk period for entrepreneurship. Some friends said that with the blessing of capital and the love of consumers, does it mean that "Chayan is finally rich?" Consumers can also have a positive view of the money we make. This is also our luck and blessing. The development of Cha Yan Yuese is always accompanied by harassment from copycats.

In the early days, she was engaged in trademark registration. Defects in her trademark registration resulted in a lawsuit to protect her rights. This is also a concern for our personal growth. Worry is worry. However, she still had to face the sun. Therefore, the petty advice of "sue them as soon as you have money" and "sue them as soon as you make some money" is self-defeating. It was a surprise to be spread and loved by netizens by chance. In fact, brand growth and people's growth experience are the same. Of course, money cannot be bypassed, but the intensification of self-growth in adverse circumstances is the norm today.

As for expanding foreign markets, the team has always regarded this feature of Changsha as a good goal to win over the country, but there is currently no specific time and plan, mainly due to ability. We have stumbled through nearly six years and are in an embarrassing start-up period of "fame is hard to live up to". There are still many issues with front-end and back-end operations. Going out of Changsha is one direction. This year and next are also critical periods for us to focus on learning and improving basic skills. Maybe we are going slowly, but we hope we are moving forward steadily. Tea Yan aims to become "the longest-lived milk tea brand". What awaits us on the road to growth also troubles everyone.