On the 10th, an on-site meeting for the Hunan Province Geographical Indication Product Protection Demonstration Zone was held in Anhua County. 18 provincial-level geographical indication product protection demonstration zones, including Shaping Hunan Embroidery and Yanling Huangtao, were awarded licenses. 19 companies including Lejiashan Tea Company, which were approved to use the special mark for Anhua dark tea geographical indication protected products, were awarded the contract. ?
Carry out the construction of geographical indication product protection demonstration zones to strengthen the brand effect of geographical indications, which is conducive to the development of specialty industries and local economy. Hunan currently has 3 national geographical indication product protection demonstration zones and 18 provincial geographical indication product protection demonstration zones, with 113 geographical indications (pieces). A number of demonstration effects have emerged, such as Anhua dark tea and Baojing golden tea. , a demonstration area with strong brand driving force.
In recent years, Anhua has taken the opportunity of creating a national geographical indication product protection demonstration zone to help Anhua’s dark tea industry, rural revitalization and high-quality development of the county economy. At present, 104 companies in Anhua County have been approved to use the special mark for Anhua dark tea geographical indication certification trademark, and 46 companies have been approved to use the special mark for Anhua dark tea geographical indication protected products. Last year, the county processed 86,000 tons of tea, achieving a comprehensive output value of 23.8 billion yuan. Anhua County has been selected as one of the top 100 counties in the tea industry in China for 14 consecutive years, and has been rated as a demonstration county for tea industry to help rural revitalization. Anhua dark tea was selected as an outstanding case in national trademark and brand construction in 2022, and the dark tea manufacturing characteristic industry cluster entered the national small and medium-sized industrial enterprise cluster finals. Anhua dark tea's public brand value in China's tea region in 2022 was assessed at 4.385 billion yuan.