e-commerce operators make relevant work plans in time, which is conducive to promoting the planned development of e-commerce operations. Let's read the work plan of e-commerce operators with me, and I believe it can inspire everyone. Work plan of e-commerce operators
1. Organizational structure construction and job responsibilities of e-commerce projects (Step 1)
Group members of e-commerce platform are the key to the start-up and follow-up operation of the whole project, and need to be built by special personnel.
1. Project leader: overall operation.
2. Website architecture management: the overall architecture and content optimization of the website.
3. Art design: interactive communication between the page design of the website and the humanization of the page.
4. background programmer: to realize the program function in the background.
5. Internet promoters: promote websites through the Internet, traditional media or other means.
6. Internet marketer: selling website service products through Internet marketing or traditional methods.
7. website editor/information manager: manage the information of each column of the website.
8. Server maintenance personnel: server security and website related functions.
reasonably integrate the company's existing e-commerce job resources, and the lack of jobs needs human resources to fill in the job recruitment, and the overall job progress will be in place in mid-April.
ii. positioning of e-commerce projects (step 2)
according to the characteristics of the two series products of the company and the long-term development of e-commerce projects, it is necessary to abandon the existing e-commerce of single series products and establish a new e-commerce platform that actually conforms to the two series products. The principle of e-commerce domain name positioning-short, easy to remember and to the point, is closely related to enterprises and their products. A successful domain name is like a famous brand and a famous trademark, which will bring intangible asset value to enterprises!
this domain name is combined with the market adjustment, and the whole company is linked to make a referendum. The company's existing domain name website is optimized according to the market situation, and is basically defined as a product promotion website.
Third, the planning and design of e-commerce platform (Step 3)
1. General webpage product design items (registration, login, membership, product series, product category display, limited time sale, group purchase, etc.)
2. Commodity search engine. Provide customers with commodity information conveniently and quickly through the search engine. Convenient for customers to shop.
3. Shopping cart. Shopping cart has the functions of storing information of purchased goods, calculating the number and price of goods, etc. Customers can also modify the number of goods and return some goods or all goods through shopping cart.
4. Customer service center. Provide customers with various operation instructions and various services of the website. Including shopping guide, service features, service commitment, whether it can be returned or not, payment methods supported by the mall, whether there is extra charge for door-to-door delivery, delivery time after confirming the receipt of payment, etc. 5. Access counter. Access counter can count the frequency of internet visitors' visits to various topics of the website and grasp the needs of consumers for shopping malls, goods and services. Its data is an important reference for formulating business and marketing strategies.
6. Order inquiry. Customers can enter the order status interface according to the order number and corresponding information, which provides information such as the order date, whether they have received the payment, whether they have delivered the goods and the delivery date.
7. BBS. Use the message book method to record the information of customers after browsing the website or shopping. Comments on website content, services provided, product search, product comparison, shopping cart, customer service center, product feedback, distribution station, inquiry center, cashier center, hot search e-commerce website planning report, etc. Through the message book, on the one hand, we can understand customer needs, improve services and enrich product categories; On the other hand, by replying, let customers know about the services provided by the mall and increase their trust in the website.
8. E-mail. Provide the e-mail address of the corresponding administrator on each page of the website, so that when customers visit each page, they will feedback the problems, opinions and suggestions to the administrator in the form of E2mail. So that administrators can improve services and deal with problems in time.
9. E-mail list. Whenever goods are updated, new preferential measures are introduced or major events are held, customers are contacted through e-mail list.
1. Online payment. As online real-time payment has not been fully realized in China at this stage, shopping malls should provide various payment methods. For example, credit card payment.
For the layout design of the above single item, the window design will be combined with the market tone and the type of B2C or O2O, and the overall layout will be comprehensively considered by two series of products.
IV. Software and hardware of e-commerce platform (Step 4)
Usually, the hardware is very important for the operation of a website, and the hardware is the basic guarantee for the operation of the website;
1. E-commerce hardware is generally divided into two parts: network equipment and servers;
network equipment: routers, switches, firewalls
servers: depending on the development of the company, they can be built, hosted or rented.
2. Generally, e-commerce software consists of three parts:
A, operating software system (UINX, LINUX, Netware)
B, web server software
C, database software (such as DB2, Oracle, SyBase, Informix, MS SQL Server, MySQL, etc.)
The selection of the above equipment software depends on the positioning of the project and.
5. Process training for e-commerce projects (step 5)
After the e-commerce platform is established, coordinate the company's two series of product managers, including factory managers, and conduct multi-department e-commerce operation process docking training to ensure e-commerce from product display on the e-commerce platform-price operation-marketing-customer concern-customer ordering-to inventory management coordination of two products-financial settlement-products.
VI. Promotion and operation of e-commerce (step 6)
1. Unify all QQ of the company, public QQ group, personal WeChat and public WeChat, Weibo, email, etc. to export grandpa's * * * software to the e-commerce platform for self-media promotion and marketing.
2. Unify the packaging of two series products of the company and promote the e-commerce platform for external advertising.
3. Carry out keyword and window promotion and marketing for popular forums and search engines (Baidu, Soso, Google, etc.).
4. With the help of traditional promotion methods, a district is piloted for promotion, providing convenience services for a certain group (paid or unpaid) to collect offline customer resources online, attracting customers to pay attention to the company's e-commerce and mobile phone customers through convenience services and commodity activities, and increasing the number of customer clicks and membership registration of the two systems, thus increasing the added value of e-commerce. After the pilot is successful, other districts will be replicated. Work plan of e-commerce operators II
I. Online promotion of e-commerce platforms
At present, only four e-commerce platforms, including JD.COM Mall, Taobao Mall, Famous Products Exchange and Micro Store, have just been completed. Among them, Amazon Mall, our contract date has arrived. Therefore, I suggest applying for Tmall Mall as another interface for us to open a shop.
Tmall Mall
Jieyuwang has already applied, and it is estimated that all procedures will be successful in one month. We can pay the deposit, and then we can start decorating the shop. It is expected that in mid-March next year, we will officially launch activities to raise store data.
JD.COM Mall
JD.COM Mall Our current product details page is expected to be completed within January 3th. In the future, products of all our platforms will be uploaded according to JD.COM products.
at present, the traffic in JD.COM keeps about 3 people every day. The highest monthly visit in history was 4,747 people, and 82 orders were made. Due to the singleness of our current product chain, the main products have no obvious promotion efforts. There is no better policy for active products.
although, we launched several big events in time. However, it still reveals that we obviously have too little manpower allocation, and the computer allocation can't keep up with our demand for drawing. Time is too fast and many other factors.
Group purchase: We can't participate in JD.COM's activities because we don't have good store data. At the same time, our brush list in the early stage didn't do a good job of drainage for the store, but only increased the sales data.
business class: because the other company doesn't know our products very well, it is not accurate enough in keyword search and presentation. At the same time, the time period of promotion was not well controlled. The unit price consumption is too high and the overall budget is insufficient.
We don't need to make a detailed analysis of JD.COM Mall here. I suggest JD.COM Mall in xx to optimize the key words of products. Make more explosive products and increase sales promotion in external drainage. Enrich our mainstream products. Among them, the quantity of liquor is increased, because there are only five kinds of liquor at present.
Taobao Mall
Taobao Mall, since its opening, has been due to various reasons. Therefore, there is no steady flow in our store, and even no long-term customers make secondary purchases.
in xx, I suggested that Taobao Mall set up a full-time store manager for online maintenance. Because the threshold of Taobao is very low, there are not many formalities. Therefore, I suggest that some famous products, such as Maotai, Wuliangye and Guojiao, can also be taken online for online promotion.
for external drainage, I have made a detailed account number and password. Convenient for the store manager's operation.
micro-store, famous products exchange
micro-store, famous products exchange This is a promotional storefront on the mobile phone side. Among them, our shop has been renovated.
in xx, it is suggested that famous brands and micro-stores increase their promotion efforts and promote their activities. Do a good job of combining online and offline. Strive to make brands online and offline.
online, we promote famous products through network products. Increase its exposure and increase the number of online fans. The store itself does a good job in promoting daily activities and putting products on the shelves. So as to have sales volume and make another service brand with the characteristics of famous family 2.
second, the annual sales task of the e-commerce platform is 1.5 million
I have always appreciated a saying, I believe that our famous family is such a group.
in xx, our platform-wide task is 1.5 million. Despite various factors, it seems to us that 1.5 million is just a dream.
But people who have no dreams are hopeless. A group without dreams can't go very far after all. Therefore, in xx, we set a sales target of 1.5 million for all groups. I hope that leading comrades and all colleagues will cooperate with each other, regardless of honor or disgrace. Take a famous family as the goal of our lifelong struggle, work hard and try again. Third, the company's related product network promotion, such as (vineyard)
Our company is a comprehensive development company, and our leaders are far-sighted. Therefore, our company will have many main projects in the future. Vineyard is one of the new projects we developed in xx.
in xx, I will combine the advantages of my own network promotion and cooperate with the company's enterprise development. Use the exposure of the network to promote our company's projects. Make more contributions to new projects for our company and bring more good economic benefits.
Fourth, the functions of Q wine shop, mobile phone shop and micro-mall are perfect and promoted online
The PC and mobile phone terminals of our Q wine mall have not been built yet, and they have not even been put into operation online. In xx, I suggested that we should have new directions and development goals on the PC side and the mobile phone side. If we base ourselves on developing our own unique shopping mall, I will cooperate with my colleagues to build our Q wine shopping mall and strive to go online.
Micro Mall is another new e-commerce initiative of our company this year. I will cooperate with Mr. Wang (Wang Hongjuan) to strive for the construction and operation of the micro-mall. Make a service brand with famous family characteristics.
v. cross-border cooperation
cross-border cooperation is a good mainstream direction for us to integrate resources, expand capital flow and make progress together. It is a good pioneering help for our famous family to be listed on the New Third Board in xx.
in xx years, I will make use of the related enterprises I know in the e-commerce industry to introduce and connect. We drain each other, cooperate with each other, and help each other by means of deposits and points.
VI. Personnel Construction
As our company is a multi-platform and multi-project company, I hope we can add new personnel to our company in xx. Expand our e-commerce group. Bring in more talents for the e-commerce development of our company. The staff structure is as follows:
12 employees
xx years, many of our colleagues will leave their jobs and return to school after internship. So we need new e-commerce talents to operate our e-commerce platform.
1-2 programmers
In XX, our Q wine mall and micro mall need such talents to build our website. We all know that building a Q wine mall and a mobile phone APP requires very professional talents to complete our work. Micro-mall also needs such talents.
network promotion for 1-2 people
After all, we are not a pure e-commerce company, and our e-commerce platform serves as a window for offline stores. Therefore, it is impossible for us to invest huge energy and economic consumption in promotion expenses and professionalism.
there are many new projects in the development of our company, and the e-commerce platform also needs huge traffic. So I suggest that due to the consideration of major projects such as vineyards and famous products fairs. There is also hope that there will be sales possibilities.
in xx, we will recruit one or two experienced network promoters. Because a person's energy is limited, even if there is reasonable time to allocate. But network promotion needs a long-term accumulation and dedicated energy.
VII. Summary
This year's famous family is a year of development and pioneering. We are full of expectations in xx, and we are eager to make progress in xx. In xx, the famous family will inevitably put all the e-commerce platforms into operation. After all, in xx, we became the pioneer of O2O in the exclusive wine industry.
with the concerted efforts of Mr. Wang (Wang Hongjuan) and all my colleagues, we will launch a famous family in xx. Make our contribution.