Xiaohongshu and Kaola are both very good cross-border e-commerce brands in China, and both are relatively reliable, but each has a different platform. The comprehensive Kaola overseas shopping, has users The experience plus the Little Red Book with all kinds of beauty products depends on what you need.

1. Xiaohongshu, which claims to be an "overseas shopping artifact", is operated by "self-operated cross-border e-commerce", "third-party brand authorization/direct operation" and "UGC (user-generated content) word-of-mouth sharing community" Composed of three parts. Unlike traditional e-commerce platforms that place ads everywhere, its user growth is entirely driven by platform users "writing notes", sharing shopping experiences, product usage experiences, and other UGC content that is slowly and naturally driven.

Xiaohongshu started from the community? In the beginning, users focused on sharing overseas shopping experiences in the community. Later, in addition to beauty and personal care, Xiaohongshu also shared information about sports, travel, home, travel, hotels, and restaurants, touching on consumer experience. and all aspects of lifestyle.

2. NetEase Kaola is a comprehensive e-commerce company under NetEase that focuses on cross-border business. It was launched in public beta on January 9, 2015. Its sales categories include maternal and infant, beauty and makeup, home life, and nutrition. Health care, global food, clothing and bags, digital home appliances, etc.