The meaning of the Land Rover logo

The Rover Group was originally an old British automobile company. Rover is a nation in Northern Europe. Rover is used as a trademark when producing bicycles. name. Cars were produced in 1904, still with "Rover" as the license plate name. Since the Rover nation is a brave and fighting pirate nation, the Rover car trademark adopts a pirate ship, with the red sails spread to symbolize the company's fearless spirit of riding the wind and waves and being invincible. Land-Rover is a world-famous off-road vehicle, and its logo is in English: LAND-ROVER.

Landrover, once translated as Land Rover in mainland China (called "Off-road Landrover" in Hong Kong), is a world-famous British off-road vehicle brand. Today, Land Rover is the only company in the world that exclusively produces four-wheel drive vehicles. Perhaps it is because of this that Land Rover's values ??- adventure, courage and supremacy - shine in its various cars.

Before Landrover was officially sold in China, Chinese people had always translated Landrover as Land Rover. However, when LR was about to be officially launched in China, it was discovered that "Land Rover" had been registered as a trademark by a domestic automobile company. The only solution was to register the "Land Rover" trademark in China.

LAND-ROVER’s brand values:

●Purity: Purity refers to the rational synthesis of realistic and historical factors, while understanding the past and tradition of Land? Rover? At the same time, strive to seek new things and stay ahead of time. It tells us to be dedicated, full of enthusiasm and passion, go our own way and never look back.

●Courage: Confidence has the ability to raise expectations for life and overcome fears. Everyone must work hard, be good at thinking, be honest and trustworthy; when exploring, they must be careful and have a clear purpose in doing things; they must develop team spirit in adversity; they must identify the goal and move forward bravely. Even if the mountains are overwhelming, their appearance will not change. A fearless heroic spirit.

●Adventure: Adventure tells people to open their hearts and embrace the world. It is a state of mind, an attitude towards life, which cares for everyone. It tells people to dare to be innovative and pursue unremittingly. The purpose of exploring the vast wilderness is very clear, which is to strive to find the best way to protect the environment. Humans and beasts also like to explore, but beasts explore to hunt for food.

●Extraordinary: Become a pioneer in nature; be compassionate and brave and persistent; have both ordinary people's emotions and extraordinary personality charm; become an expert in a certain field, but at the same time approachable; Stand out yet never be pretentious. It is closely related to leadership and charisma, shining with the light of inspiration and being able to cope with any situation with ease. It is never arrogant, self-admiring, or maliciously attacking others.

Land Rover is world-famous for its four-wheel drive vehicles: since its inception, it has been committed to providing its drivers with an ever-improving four-wheel drive driving experience. In the field of four-wheel drive vehicles, Land Rover not only possesses advanced core technology, but is also full of enthusiasm for four-wheel drive vehicles: it is a world-recognized authoritative four-wheel drive innovator. Although Land Rover continues to improve its products, it has always adhered to its fine tradition of perfectly combining company values ????with lean design.

In 1966, Rover merged into Leyland Motor Company and became the Jaguar-Rover-Triumph division of Leyland. In 1988, it was acquired by British Aerospace Corporation. In 1989, it was officially renamed Rover Group? In 1990, it cooperated with Japan's Honda Motor Company on technology and capital. In 1994, it was finally taken over by Germany's BMW. The automobile products produced by the group are now divided into three categories: off-road vehicles, sedans and MG sports cars. In March 2000, Ford Motor Company paid 3 billion euros ($2.7 billion) to the BMW Group to purchase all of its four-wheel drive series, including Range Rover, Discovery, Freelander and Defender.

On July 22, 2005, Nanjing Automobile Group Co., Ltd. successfully acquired the British MG Rover Motor Company and its engine production division, setting a precedent for a Chinese enterprise to acquire a famous foreign automobile company. After the merger, The company is called Nanjing MG Automobile Co., Ltd.