I just bought a Midea product from You Shopping not long ago. I have never used either of the two products you mentioned, but I have found some introductions to Midea companies for you. I hope it will be useful to you
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Founded in 1968, Midea Group is a company mainly engaged in the home appliance industry and involved in real estate, logistics, etc. It is a large-scale comprehensive modern enterprise group in the field and one of the largest home appliance production bases and export bases in China.
In 1980, Midea officially entered the home appliance industry; in 1981, it began to use the Midea brand; in 2001, Midea was transformed into a private enterprise; in 2004, Midea successively acquired Hefei Royalstar and Guangzhou Hualing, and continued to develop the home appliance industry. Be bigger and stronger.
At present, Midea Group has 70,000 employees and owns more than ten brands such as Midea and Welling. In addition to its Shunde headquarters, it also has offices in Guangzhou, Zhongshan, Wuhu, Anhui, Wuhan, Hubei, Huai'an, Jiangsu, and Kunming, Yunnan. It has ten production bases in Changsha, Hunan, Hefei, Anhui, Chongqing, Suzhou, Jiangsu and other places, covering a total area of ??7 million square meters; its marketing network spreads all over the country, and in the United States, Germany, Japan, Hong Kong, South Korea, Canada, There are 10 branches in Russia and other places.
Midea Group’s main products include household air conditioners, commercial air conditioners, large central air conditioners, fans, rice cookers, refrigerators, microwave ovens, water dispensers, washing machines, electric heaters, dishwashers, induction cookers, water heaters, stoves, disinfection Cabinets, electric hot pots, electric ovens, vacuum cleaners, small daily appliances and other large and small household appliances and household appliance supporting products such as compressors, motors, magnetrons, transformers, enameled wires, etc., has the largest and most complete air-conditioning industry chain and microwave oven industry chain in China, with China's largest and most complete small household appliances and kitchen utensils industry cluster.
In August 2005, Midea ranked 57th in the list of "China's 200 largest export companies in 2004" announced by the Ministry of Commerce. In September 2005, Midea ranked 59th among the "China's 500 Largest Enterprises (Groups) in 2004" announced by the China Industry and Enterprise Information Release Center of the National Bureau of Statistics.
While maintaining rapid growth, Midea Group has also made positive contributions to local economic development. Since the 1990s, it has paid more than 5.8 billion yuan in tax revenue and donated more than 70 million yuan to social welfare and education. Yuan.
Midea Group has maintained healthy, stable and rapid growth. The average growth rate in the 1980s was 60%, and the average growth rate in the 1990s was 50%. Since the new century, the average annual growth rate has exceeded 30.
In 2005, Midea Group's overall sales revenue reached 45.6 billion yuan, a year-on-year increase of 40%, of which exports exceeded 1.76 billion US dollars, a year-on-year increase of 65%. In the recently announced "2005 China's Most Valuable Brand" assessment, Midea's brand value has jumped from 20.118 billion yuan in 2004 to 27.215 billion yuan, ranking seventh among the country's most valuable brands.
Looking into the future, Midea will continue to develop steadily and form an industrial structure with industrial diversification, large-scale development, professional operation, regional business and differentiated management. It has a healthy financial structure and obvious core competitive advantages, and has the initial ability to allocate resources on a global scale. With the goal of maximizing the overall value of the enterprise, we will further improve the organizational structure and management model of the enterprise, and strive to become an international consumer electrical appliance manufacturing enterprise group with standardized operation management, clear governance structure and annual sales exceeding 100 billion yuan in 2010.
In 2006, Midea Group achieved overall sales revenue of 57 billion yuan, a year-on-year increase of 25%, of which exports were US$2.2 billion, a year-on-year increase of 25%. In the evaluation of "China's Most Valuable Brand in 2006", Midea's brand value jumped to 31.190 billion yuan, ranking seventh among the country's most valuable brands.
In June 2006, Midea Group ranked fourth among the "Top 100 Guangdong Enterprises in 2006" evaluated by the Guangdong Enterprise Federation and the Guangdong Provincial Entrepreneurs Association. In July 2006, Midea Group ranked 53rd among the "Top 500 Largest Companies in China" announced by the National Bureau of Statistics. In September 2006, the China Enterprise Confederation and the China Entrepreneurs Association announced the annual ranking of the top 500 Chinese enterprises to the public for the fifth time. Midea Group ranked 63rd.
While maintaining rapid growth, Midea Group has also made positive contributions to local economic development. From the 1990s to the present, it has paid more than 9 billion yuan in tax revenue and donated more than 8,000 yuan to social welfare and education. Ten thousand yuan.
Looking into the future, Midea will continue to adhere to an effective, coordinated, healthy and scientific development policy to form an industrial structure with industrial diversification, large-scale development, professional operation, regional business and differentiated management. It has a healthy financial structure and obvious core competitive advantages of the enterprise, and initially has the ability to allocate and use resources on a global scale. With the goal of maximizing the overall value of the enterprise, it further improves the organizational structure and management model of the enterprise, and becomes the annual sales volume in 2010. An international consumer electrical appliance manufacturing enterprise group that exceeded RMB 100 billion, ranks among the top five white goods manufacturers in the world, and has become China's most valuable home appliance brand.
The company ranked 63rd in the 2006 Top 500 Chinese Enterprises jointly released by the China Enterprise Confederation and the China Entrepreneurs Association, and ranked 70th in the 2007 Top 500 Chinese Enterprises. , December 5, the 2007 China's Most Valuable Brand Report was released. Midea ranked seventh with a brand value of 37.829 billion yuan, an increase of 6.6 billion yuan from last year.
The 2007 China's Most Valuable Brand Report *** released the value of 43 brands. Compared with last year, the brand value of major companies has increased significantly, with the average brand value increasing by 14. The report believes that the most valuable brands in China that truly constitute industry leadership and voice are Haier, Lenovo, Midea and other brands represented by home appliances and electronics brands. Their high-quality products and services and outstanding innovation capabilities have brought What is more important is the rapid increase in the influence of China's own brands. The report also pointed out that in the past decade or so, hundreds of home appliance brands have coexisted to a few brands dominating the market. The industry has entered the brand competition stage from low-level competition. The alliance of strong brands in the industry will be accelerated, and brand building appears to be Especially important.
After years of cultivation, the "Midea" brand has entered the stage of building awareness and reputation from popularity in China. At the recent CCTV 2008 Golden Resources Advertising Bidding Meeting, the Group purchased CCTV's 2008 Olympic Finals live broadcast patch package advertisement and the "2008 Spring Festival Gala Time Telling" advertisement for RMB 111.71 million. With the help of major influential events such as the Olympic Games and Spring Festival Gala, the image of Midea's high-end brand has been effectively strengthened. On the other hand, in order to meet the needs of corporate strategic development, Midea has not only strengthened its domestic market but also accelerated its overseas expansion to establish an international brand image in a step-by-step and focused manner. 2008 is China's Olympic year, and it is also a critical year for the development of the group. Improving its own industrial structure, further expanding the international market, enhancing brand competitiveness, and establishing a strong brand position are the future development directions of Midea Group.
The study of China's most valuable brands began in 1995. It was jointly researched and released by Ruifu Global Ranking Information Group and Beijing Famous Brand Assets Appraisal Co., Ltd. The purpose is to learn from the ranking of the world's most valuable brands , research the connotation and rules of brand value, guide and promote Chinese enterprises to create international brands.
The annual "Ranking of China's Most Valuable Brands" has become an important reference for investors, consumers and all walks of life at home and abroad to understand Chinese brands
2. Galanz Galanz Group is a "century-old enterprise" A world-class enterprise with "World Brand", it has internationally leading research and manufacturing centers for microwave ovens, air conditioners and small household appliances in Shunde and Zhongshan, Guangdong. It has 13 subsidiaries in its China headquarters and more than 60 sales branches across the country. The company and marketing center have branches in Hong Kong, Seoul, North America and other places.
Through extensive economic and trade exchanges with more than 100 countries and regions around the world, Galanz Group's total output value in 2006 was approximately 18 billion yuan, and its import and export volume was approximately US$1 billion. Currently, more than 30,000 Galanz people are committed to promoting the global development of microwave ovens, air conditioners, small household appliances and related supporting industries.
Galanz was founded in 1978, formerly a rural down products factory. In 1992, with the ambition of making Chinese brands proud in the microwave oven industry and bringing microwave ovens into Chinese households, Galanz entered the home appliance industry in a big way. Over the past 10 years, Galanz microwave ovens have started from scratch and rapidly developed from the number one in China to the number one in the world: In 1993, Galanz trial-produced 10,000 microwave ovens; in 1995, Galanz ranked first in the Chinese market with a market share of 25.1 ; In 1999, production and sales exceeded 6 million units, becoming the world's largest professional microwave oven manufacturer; in 2001, global production and sales soared to 12 million units, and the Chinese people began to fully appreciate the "high-end and high-end microwave ovens" from the "popularization storm of light wave ovens" The new consumerism of “quality without high price”. By 2006, Galanz had topped the Chinese microwave oven market in sales volume and share for 12 consecutive years, and had topped the export sales volume and foreign exchange earnings of microwave ovens for 9 consecutive years.
Since 2001, Galanz has begun to enter the air-conditioning industry while leading the steady upgrade of the microwave oven industry. Pioneered by the first stainless steel luxury air conditioner, Galanz became a strong competitive brand in its first air conditioning and refrigeration year. In 2004, Galanz's world's first light wave air conditioner became popular all over the world, ranking among the top exporters, and becoming one of the world's major air conditioner manufacturers. In 2005, "the world's largest specialized air-conditioning research and development base" was settled in Galanz. This ultra-large-scale air-conditioning research and development base covering an area of ??3,000 acres focuses on the development and production of light wave air conditioners and has the world's leading core supporting capabilities for air conditioning. Galanz plans to expand the annual production and sales of air conditioners to 15 million units, creating another "world champion" after microwave ovens.
Small household appliances are Galanz’s third pillar industry after microwave ovens and air conditioners. Since 2005, Galanz, which has been recuperating for many years, has shifted from "export sales only" to "domestic and domestic sales racing". It has established a team of professional talents from R&D, technology, production to marketing, focusing on the development and sales of high-end rice cookers, induction cookers, Small household appliances such as electric ovens and electric kettles. In the past two years, Galanz's small household appliances have expanded into the global market with a growth rate of more than 100%. Among them, the production and sales of electric ovens, rice cookers, induction cookers, etc. have reached world-leading levels.
In order to adapt to the development needs of the company in the new era, Galanz is currently making a leap in the direction of "a century-old enterprise and a world brand": from manufacturing advantages to both manufacturing and creative advantages; from market globalization to both market and brand internationalization. Galanz not only manufactures products with the most superior cost performance, but also becomes a trend setter in the field of home appliance manufacturing it is involved in. Specialization, humanization and high quality are the strong foundation for Galanz's global expansion. As a global leader in the R&D and manufacturing of home appliances, Galanz continues to break conventions, surpass itself, develop new technologies and products with new functions, humanize high-tech, and promote the upgrading of the industry. For example, the world's first light wave oven and light wave air conditioner independently developed by Galanz, as upgraded products of microwave ovens and air conditioners, integrate the application of many new intelligent technologies and environmentally friendly new materials to fully meet the convenience, health and high taste of modern family life. Leading the new trend of global consumption, attracting many domestic and foreign peers to follow suit.
Galanz Electric's brilliant performance in the global home appliance market has won the company numerous honors. In recent years, the honors it has won from relevant national departments and institutions include "Chinese Famous Brand", "National Inspection-Free Product", "Contract-abiding and Trustworthy Unit", "Home Appliances Export Star Enterprise", "National Quality and Efficiency Enterprise", "China's Top 100 Most Vital Enterprises", "National Light Industry Administration Striving to Create International Famous Brand Advantage Enterprises", "China's 500 Largest Enterprise Groups", "China "Top 500 Enterprises in Information Technology", "Top Ten Quality Brands of Chinese Electrical Appliances", "Top Ten Famous Brands in China", etc. The sustained and rapid development of Galanz Construction Enterprises in the past 30 years has also been called the "Ganz Phenomenon" and "Ganz Miracle" by domestic and foreign economic experts, scholars and media.
Adhering to the corporate philosophy of "greatness lies in creation" and the business purpose of "working hard to impress customers", Galanz is accelerating its march towards a world-class brand and a first-class international enterprise.
! ! ! ! Overall, Galanz’s microwave ovens are more professional! ! ! !