LOGO is the foreign language abbreviation of logo or trademark, and the abbreviation of LOGOtype. It plays a role in identifying and promoting the company that owns the logo. Through the image of the logo, consumers can remember the company's main body and brand culture. Logos on the Internet are mainly graphic signs used by various websites to link to other websites, representing a website or a section of the website. Extended information
LOGO is a change of the Greek logos. It is a product of modern economy and is different from ancient marks. Modern logos carry the intangible assets of an enterprise and are the medium for the company's comprehensive information transmission. As the most important part of a company's CIS strategy, the logo is the most widely used, appears most frequently, and is also the most critical element in the process of corporate image transmission.
Different structures of LOGO will give people different psychological consciousness. Just like horizontal lines give people the feeling of gentleness, stability, continuity and calmness, while vertical lines give people the feeling of height, straightforwardness, lightness and impetuousness. , the dots give people the feeling of expansion or contraction, which can easily attract people's attention.
Reference materials logo_Baidu Encyclopedia