First of all, we should look at what is a trademark word.

According to the opinion of American economist R. Hayes, a good brand name has a profound meaning, is eye-catching, and can easily leave a deep impression on consumers. The creators of trademark words have been thinking hard, trying to figure out the psychology of consumers, and cater to a wide range of consumers as much as possible. Therefore, socio-cultural factors such as the atmosphere of the times, social psychology, public awareness, etc. will inevitably become an important source of influence on trademark words. Any trademark word has its own cultural connotation. The cultural attributes of trademark words are first reflected in their temporary form constraints. Trademark words must comply with the requirements of laws and regulations and abide by ethics. Otherwise, the trademark cannot be registered or serious legal consequences will occur. Secondly, trademark words must conform to the customs and habits of a specific society and respect religious traditions. If you blindly pursue novelty, novelty, greed for bigness, completeness, aesthetics, and elegance when naming, and ignore the acceptance standards of the mainstream social and cultural standards, it may backfire. .

Looking at the origin, trademark words have been infiltrated into culture since the moment they were conceived. As a social ideology that penetrates into all levels of society, culture occupies an extremely important position in the rationale for trademark words. English trademark words have obvious western cultural characteristics. For example, some come from Greek and Roman mythology, famous works, names of people and places with historical significance, etc. Our country is an ancient country with a history of five thousand years of civilization. It has rich cultural heritage, such as "Confucius Family Wine", "Xinghua Village", etc., which have rich cultural connotations, which are reflected in the trademarks and also show a strong oriental flavor. cultural color.