In May 2017, Inner Mongolia Yili Industrial Group Co., Ltd. launched Ambrosial yogurt. The word Ambrosial comes from Greece and is used to describe special delicious food. Ambrosial is the transliteration of the word.

As soon as this yogurt was put on the market, it quickly set off a buying frenzy among consumers. Not only did it achieve good sales results, it also frequently appeared in variety shows, becoming a new best-selling product of the company.

When a product becomes popular, it is natural to consider all-round protection to prevent loopholes from being taken advantage of. Recently, Inner Mongolia Yili Industrial Group Co., Ltd., an affiliated company of Anmuxi, applied for some special trademarks, named "Anmudong", "Anmunan", "Anmubei" and so on.

Such a funny wave of trademark registrations reminds people that Haidilao registered "Huaidilao", "Chidilao", "Qudilao", "Haidilao", Regarding weird trademarks such as "pick up from the bottom of the sea", some netizens suggested that An Muxi directly register "white in the southeast, northwest, and middle" to create a table of mahjong tiles.

So usually, brands that enjoy a certain degree of popularity in the industry will apply to register some defensive trademarks to prevent others from registering and using trademarks that are highly similar to their own trademarks on these categories of goods or services. . Yili Group is well aware of the importance of trademarks. It has not only registered trademarks such as "Anmu East/South/North" to protect the Anmuxi brand, but it also owns a large number of trademarks, more than 12,000!

Nowadays, the influence of brands cannot be underestimated. For one type of product, one trademark, and one application, more and more far-sighted companies are actively handling defensive registrations and registering products of the same type or similar categories. Register product trademarks and similar trademarks. For example, Shanghai Guanshengyuan Food Co., Ltd. registered more than ten similar trademarks at one time: Big Gray Rabbit, Big Black Rabbit, Big Flower Rabbit, etc.; Alibaba also registered nearly 2,000 trademarks in one go, establishing Trademark early warning mechanism.

At the same time, as a registered enterprise, you must also be aware of intellectual property rights. If you find that the trademark is similar or has been registered, you should file an objection application as soon as possible to prevent the distinctiveness of your trademark from being diluted.

Trademark is an important soft asset of the brand and one of the core intellectual property rights of the enterprise. As the brand awareness continues to increase, the value of the trademark will also increase and become the intangible wealth of the enterprise. In the future development Help brands.