There are only six key points:
1. Have a full understanding of the market;
2. Be fully aware of the opening environment and passenger flow;
3. Never invest too much in advance;
4. The pre-cooling of store items should be changed immediately, and it cannot be hard to resist.
5, service attitude and product quality must be good, which is the foundation of survival;
6. Don't deliberately imitate the successful shops nearby.
the same ingredients and the same stove, different people make different dishes, let alone do business. Even if you follow the example of the booming shop next door, you may be miserable.
Therefore, you must have your own ideas and understanding in doing business, which requires in-depth research and analysis. For example, in a night market near my home, there was a stall selling jeans for more than ten years. He didn't have his own brand or a fixed source of goods, but he insisted on selling 49 yuan jeans for a long time. Other stalls next to him were luxuriously decorated and imitated her model, but none of them could last long and their popularity was not good.
For example, the number of beverage shops has increased wildly in the past few years, but how many are left to survive now? Those who spent hundreds of thousands of dollars to join have poured a lot, but some people have made a lot of money.
Hot spots and explosions in third-and fourth-tier cities are often half or even a beat slower than those in first-and second-tier cities, so it is very important to learn more from big cities. For example, grilled oysters usually appear in stalls or barbecue stalls, but I found that a store recently roasted oysters. I think many people can't get used to the taste of this kind of thing, and they can't eat too much, so it belongs to the business where passenger flow and shipment are in doubt. However, people's signboard is men's gas station, which focuses on kidney-tonifying brand and nutrition brand, instead of selling snacks. The door decoration is fashionable and upscale, and the clerk is a handsome guy and a beautiful woman, so it has attracted a lot of success. In inland third-and fourth-tier cities, it is rare to sell live oysters, and people in inland small and medium-sized cities generally think that oysters are more expensive and not suitable for regular consumption. Then focusing on this model in these places may attract many young people with spending power. It doesn't have to be in the business district, as long as there is a large passenger flow. It is best to rent a small door and dress up delicately, giving people the feeling of brand chain.
Of course, this is just an example. In fact, it is not difficult to do business with a monthly income of tens of thousands. In the above cases, the average daily turnover of 6 can achieve the goal of net profit of more than 3. The per capita consumption starts at 1 yuan, and 4 or 5 people are enough every day, with an average of more than 2 at noon and 2 at night, which is very simple to achieve.
In addition, the maintenance category belongs to high profits. If you don't understand it, you can set up a shop to hire people to work and share the profits. Or a small commodity store in wholesale mode, similar to a few yuan store but different, with more exquisite things and higher cost performance. In addition, the profit of convenience stores is beyond many people's expectation. Get to know more about different industries before you start investing, otherwise, like my friend, he earned 2 million yuan by running a printing and copying shop for eight years, and he had to sell SLR across industries, and lost half of it in less than two years.
In life, earning more than 1, yuan a month is the dream of many working-class people. However, through investigation, it is found that there are only a few people who really earn more than 1, yuan a month in society, and the proportion of those who earn less than 1, yuan a month and those who earn more than 1, yuan a month is close to 82. Of course, this is estimated according to the total number of office workers in China. In addition, among those who earn more than 1, yuan a month, the proportion of first-and second-tier cities is relatively high. For example, in the areas where Beijing, Shanghai and Guangdong-Hong Kong-Macao Greater Bay Area are located, the employees who earn more than 1, yuan a month account for more than 3% of the total. Moreover, due to the fierce competition in big cities, all the people who can stay in the end are people with strong pressure resistance and certain strength. So, are there many people living in third-and fourth-tier cities with a monthly income of over 1, yuan?
In fact, the consumption level and salary in third-and fourth-tier cities are in sharp contrast with those in first-and second-tier cities. Although the proportion of urban population in third-and fourth-tier cities has increased year by year in the past few years, and the rural population in most third-and fourth-tier cities has decreased more than the national average, there are not many people living in third-and fourth-tier cities with a monthly income of over 1, yuan. If you look around, you will find that the monthly salary of office workers seems to have reached the top. Moreover, in third-and fourth-tier cities, it can already be regarded as a high-income group, because the salary of most office workers is between 3, yuan and 5, yuan, and office workers with a salary of over 1, yuan account for a minority in third-and fourth-tier cities, and can even be described as rare.
In addition, although the phenomenon of "996" also exists in third-and fourth-tier cities, even in individual enterprises, the salary of many employees still stays at around 5, yuan to 6, yuan, which is far from the monthly income of over 1, yuan. Therefore, to some extent, salary is not directly proportional to working hours, but directly proportional to the value created. Usually, in society, a person's income is determined by his irreplaceability and his own value, rather than the longer he works overtime, the higher his income will be.
Of course, in recent years, the term "small town youth" is closely related to third-and fourth-tier cities, and it has also become the main consumer group in third-and fourth-tier cities. Although most of them have not earned more than 1, yuan a month, they have contributed to GDP and consumption level. Relatively speaking, the consumption level of this group of small town youth is not low, because if the monthly salary is 5, yuan, the monthly consumption level is basically more than 3, yuan.
In addition, most people living in third-and fourth-tier cities are "low-educated", and the general undergraduate, junior college and high school education are more common, and they are almost generally concentrated in third-and fourth-tier cities. Due to various factors, they will engage in some occupations with weak professional skills, which cannot fully highlight their own value, or because of some factors, they temporarily live in third-and fourth-tier cities and strive to stabilize first and then develop. However, highly educated people such as graduate students, master students and doctors are rare in third-and fourth-tier cities. Usually, such people are either university teachers, civil servants or operating companies, otherwise they will not actively move closer to third-and fourth-tier cities. People with relatively low academic qualifications can naturally make a living in third-and fourth-tier cities, but it is more difficult to earn more than 1, yuan a month, because after all, there are more people with the same level and grade, and to put it bluntly, they have almost no core competitiveness, so it is difficult to earn more than 1, yuan a month. Of course, a skill is the safest for young people. Now many third-and fourth-tier cities have plans to introduce talents.
To sum up, there are actually not many people living in third-and fourth-tier cities and earning more than 1, yuan a month. On the contrary, from the overall working group, people earning more than 1, yuan a month in third-and fourth-tier cities account for a minority, and at most they account for 2% of the 1 adults. Because many office workers lack core competitiveness and are too irreplaceable, it is naturally difficult to rise in salary and treatment.
You can do any business.
It mainly depends on what you can do.
If you start a business in a third-and fourth-tier city, I suggest you do cross-border e-commerce. Because the internet industry can be done in any city, there is no geographical restriction, but among many internet entrepreneurial industries, I am most optimistic about this Amazon non-supply model.
What is the non-supply mode? You don't need to hoard goods by yourself. You just need to use the erp management system to collect product information from major domestic e-commerce platforms, and then upload the product to the international e-commerce platform at a higher price. When someone buys your product, you just need to photograph it from the place where the information was originally collected.
Simply put, it is the model of empty gloves and white wolves. After others place an order in our Amazon store, we will go to major domestic e-commerce platforms to buy that product, and then send it to our customers to earn the profit difference in the middle.
For example, domestic goods with RMB 2 can be sold for 2 euros, and the current exchange rate is 7.8. You can calculate the profit difference yourself.
Two kinds of jobs help you earn more than 1, yuan a month.
It's easy to open a pedicure and massage shop.
There should be a lot of this, but it depends on luck. It is possible to open a convenience store, a fruit shop and a snack bar in a good location. As I said on the third line, my friends are all working. A fruit shop can earn 2,-3, yuan a month. I am a snack maker and take-away food will not be less than 1, yuan a month. A group of merchants who do take-away food can feel it when chatting at ordinary times. A better store can be 1, yuan bigger. It is very important to choose the location of the store, and at the same time, you should be careful in your operation. I have opened a fruit shop before, because my shop needs to go up a step, and the road is far away. Even the business can't be done. I told the same store that the road is full of people every day, and bananas are sold in dozens of boxes every day. People who buy things ride electric cars directly without having to support their legs. When they buy anything, they just hand over their mobile phones, scan the QR code on the wall, pay the bill and leave with a switch. Sometimes it doesn't matter what a catty is, it's quick and convenient.
I'm an entrepreneur in the VR panoramic industry, which is about to explode with the coming of 5G. A SLR camera can do it, mainly to shoot VR panorama for businesses to earn income, as long as there is demand from physical businesses, hotels, restaurants, ktv, gyms and so on. One-to-one restore to the line. The current shooting is a scene of 5-1 yuan. The list keeps coming every day. Baidu strategic layout. Heaven rewards diligence! Hard work pays off!
With the rapid economic development in China, many investors have set their sights on third-and fourth-tier cities. Compared with first-tier cities, third-and fourth-tier cities have less investment, less competitiveness and easy popularity. Moreover, the total population of third-and fourth-tier cities has increased significantly, which is faster than that of first-and second-tier cities. From the perspective of population base, the focus of future consumption upgrading must be in third-and fourth-tier cities with larger population.
The traditional youth in third-and fourth-tier cities and towns are driven by the demonstration effect, showing a stronger level of consumption willingness than before. Then the business done in the third and fourth lines should try to choose a very low-risk entrepreneurial way. The lack of good entrepreneurial projects is a common problem for entrepreneurs. What projects are suitable for entrepreneurs to do?
In fact, the catering and snack industry has developed very well in the past two years, with little investment and quick results. Opening a snack bar, first, the market is better, and second, it is suitable for the tastes of local people. China is very big, and every place has its own traditional snacks. In addition, people's hobbies are constantly changing, and the competition among peers will be fierce, so the varieties of snacks should be adapted at any time.
Secondly,
is to choose a suitable store address, such as the school gate, night market, pedestrian street, entertainment places, stations and other snack bars, which should have their own characteristics, highlight their own uniqueness and make a fuss about novelty. Although the shop is small, it should have a complete variety to meet the taste requirements of different diners. Compared with other restaurants, snack bars are simple to operate, have no chef, and serve fast.
The above are suggestions for projects that want to invest and start businesses in third-and fourth-tier cities. Snack projects are a good choice from all aspects. Tongue Tip Party Sichuan Snack Set brand products are diversified, which can meet the needs of consumers with different tastes. It is a good choice for entrepreneurs because of its flexible location, free training at headquarters, one-stop full support and relatively low investment cost.
selling breakfast, putting it on the roadside.