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Why do companies buy trademarks?

Trademark registration is conducive to the promotion and promotion of corporate brands, as well as increasing market competition advantages.

Using trademarks as advertising signs allows consumers to remember the trademark when shopping, thereby achieving the purpose of guiding consumers to consume according to the brand. The same applies to small and medium-sized enterprises and large enterprises.

Before I went to Goudian.com to register a trademark, I had suffered the hardship of not having a trademark, alas.