Legal analysis: Our country’s legal protection measures for well-known trademarks include: (1) Applying for registration of a trademark that is identical or similar to someone else’s well-known trademark on non-similar goods, which may damage the rights and interests of the well-known trademark registrant , thus causing the adverse effects mentioned in Article 8(9) of the Trademark Law, the Trademark Office of the State Administration for Industry and Commerce shall reject the registration application; if the applicant is dissatisfied, he may apply to the Trademark Review and Adjudication Board of the State Administration for Industry and Commerce for review; If it has been registered, within 5 years from the date of registration, the well-known trademark registrant may request the Trademark Review and Adjudication Board of the State Administration for Industry and Commerce to cancel it, but there is no time limit for malicious registration. (2) Use of a trademark that is identical or similar to someone else's well-known trademark on non-similar goods and will imply that the goods have some connection with the well-known trademark registrant, which may damage the rights and interests of the well-known trademark registrant, is a well-known trademark The registrant may request the industrial and commercial administrative authorities to stop it within a specified period from the date it knows or should know it. (3) From the date of recognition of the well-known trademark, if others use words that are identical or similar to the well-known trademark as part of the company name, and may cause misunderstanding by the public, the industrial and commercial administrative authorities will not approve the registration; if it has been registered, The registrant of a well-known trademark may request the industrial and commercial administration authority to cancel it within 2 years from the date he knew or should have known it.

Legal basis: "Trademark Law of the People's Republic of China" Article 13 If the holder of a trademark that is well-known to the relevant public believes that its rights have been infringed, it may request to be well-known in accordance with the provisions of this law. Trademark protection. If a trademark applied for registration on the same or similar goods is a copy, imitation or translation of someone else's well-known trademark that has not been registered in China and is likely to cause confusion, it will not be registered and its use will be prohibited. If a trademark applied for registration for different or dissimilar goods is a copy, imitation or translation of someone else's well-known trademark that has been registered in China, misleading the public and causing the interests of the well-known trademark registrant to be harmed, registration will not be granted and use will be prohibited.