Jingwu Road in Hankou is popular all over the country because of duck neck. A small duck neck has changed the fate of countless grassroots, and a Jingwu Road less than a kilometer has produced dozens of multi-millionaires in batches.

from the original workshop of "one stove, one pot, one chopping board and one knife" to the large-scale production in modern industrial parks, Jingwu Road duck neck has experienced ups and downs in the market for more than 2 years, and gradually developed and expanded, with branches in Beijing, Shanghai, Shandong, Fujian and other parts of China.

Two years ago, Jingwu Road was demolished and rebuilt. According to the main points of land reserve planning announced by Wuhan Land Resources and Planning Bureau, a high-grade commercial and residential area will rise here.

There are more than 6 duck neck shops in a small street

"Let's go to Jingwu Road to eat duck neck!" For more than 1 years, when visiting night snack, a large number of citizens flocked to Jingwu Road, and there were always many beers and duck necks on night snack's table.

Jingwu Road, named after Jingwu Guild Hall established here in 193s. In the late 198 s, this alley was famous for its Red Star tannery, which specializes in nitrate pigskin, and was also called Pizi Street.

The salted duck neck on Jingwu Road rose in the early 199s. Legend has it that it was launched by Chongqing people at Jingwu Restaurant on Jingwu Road, and it is also said that Tang Lajiu was the first to launch it at a night snack stall after returning from studying in Chongqing, and won the hearts of the citizens. Later, the residents of the whole street began to learn from their teachers. At the peak, more than 6 duck neck shops were opened in the small street less than 1 meters.

Mr. Zhang used to be a brother, vaguely remembering the Jingwu Road duck neck in the early 199s. He said that people love to go to night snack on Jingwu Road, holding a glass in one hand and a duck neck in the other, eating a duck neck and drinking a glass of beer. "That's a great feeling". He sends guests there several times every night.

Wuhan Jingwu Road Duck Neck Association once conducted a market survey. In its heyday, Jingwu Road operated more than 6 duck neck shops. Jingwu people's facade is at the intersection of Jingwu Road, and the business is the most prosperous. The store is open 24 hours a day. Because of the constant passenger flow, there is no door in the store. According to statistics, there was once a store that earned 2, yuan a day.

In p>22, the movie Life Show pushed the duck neck to the whole country, and the fiery Jingwu duck neck embarked on the expansion of Zhang Zhilu. Today, there are more than 2 branches in downtown Wuhan. There are agents in more than 1 provinces and cities across the country, and Jingwu duck neck has gone to all parts of the country.

According to the introduction of Wuhan Jingwu Duck Neck Association, in 211, there were 7,5 duck neck operation points in the province, with an annual output value of about 5.4 billion yuan. There are countless people from Wuhan who set up shops in other places to sell duck necks, with an annual output value close to 1.2 billion yuan. According to reports, the annual tax revenue of Jingwu duck neck in our province is as high as 1 million yuan, and only Jingwu duck neck can solve the employment of more than 1, people in our province every year.

Demolition and reconstruction will lead to the rise of high-grade commercial and residential areas

In p>21, with the demolition of villages in the city, Jingwu Road was also demolished, and more than 6 duck neck shops were forced to move. Subsequently, a duck neck street was copied across Jiefang Avenue, where Jingwu Renjia and Hankou Jingwu settled down. Zhou Heiya and other brands are also clustered here.

before the demolition, there were more than 6 Jingwu Road duck neck shops, and there were 3 in the street where duck necks were copied. Now, there are only 8 Jingwu duck neck shops in this street. The staff of Hankou Jingwu Store on this street said that parking is not allowed on Jiefang Avenue, and it is inconvenient for customers to buy duck necks, resulting in the business of duck neck street being "only maintained".

According to reports, the sales mode of Jingwu duck neck is mainly self-operated stores, while outside the province, except for a few companies, most of them are looking for agents.

"Overall, it is relatively stable." Liu Shiping, president of Jianghan Jingwu Duck Neck Association, said that in recent two years, Jingwu Duck Neck has entered a bottleneck of development.

"The rent of the facade is rising, the wages of employees are rising, and the cost of raw materials is rising. However, Jingwu duck neck is still 5 yuan/Root, and the profit margin is greatly reduced." Liu Shiping said, take Jingwu Road as an example. Xinhua Road coach station took away a large number of customers after demolition. Jiefang Avenue belongs to Yan Guan Street, so it is inconvenient for customers to buy duck neck. The original mode of front shop and back factory has changed, and the logistics cost has increased greatly. More importantly, most of the production bases are built in the suburbs, and the land cost is high, which has hindered the development of Jingwu duck neck.

Tong Mingjun of Jingwu Renjia introduced that since the year of correcting mistakes, the company has expropriated land in Wuhu, Huangpi, and plans to invest in a 5-mu base with a total investment of 1 million yuan, and is still going through the formalities.

"Without my roots, I always feel insecure." Several Jingwu duck neck enterprises have mentioned on many occasions that they hope that when Jingwu Road is demolished and rebuilt, Jingwu Road duck neck street can be restored. According to the land reserve planning points publicized by Wuhan Land Resources and Planning Bureau, a high-grade commercial and residential area will rise here.

In the past

The battle of "Jingwu first" went from infighting to fierce competition, which led to the closure of most stores

"I was the first to make duck necks in Wuhan." Tang Guangshan always said this. Tang Guangshan, the "99 Duck Neck King", has made no objection to the contribution of Jingwu Duck Neck, but around 22, the duck neck business owners on Jingwu Road fought fiercely for the title of "the first in Jingwu".

Because the business of duck neck is booming, when there are more than 4 duck neck shops in this hundreds-meter-long alley, the battle of "Jingwu first" has changed from infighting to open competition. Mr. Yang, a nearby resident, said that Hankou Jingwu, Jingwu Renjia and Wang Songlin Jingwu, one end of Jiefang Avenue in Jingwu Road, quickly became the major duck necks in Jingwu Road. "Several stores are next to each other, and several bosses are' looking down and not looking up', but it is rare for them to say hello and chat when they meet." Liu Shiping, director of Xinhua Industrial and Commercial Office, recalled that in 21, the business of Jingwu Road was booming, and everyone's relationship was also stiff, exposing each other's shortcomings and tearing down Taiwan.

The competition is fierce, and the business is not good. Some shops have begun to make efforts to import cheap raw materials, parallel seasonings and even chemical marinated duck necks, and the stale duck necks have destroyed the whole industry. In September, 27, relevant departments made a surprise inspection of Jingwu Road and 14 nearby duck neck shops, and found that the content of nitrite or sorbic acid in four duck necks exceeded the standard.

in addition, the price war has also started. Before 21, Jingwu duck neck was always 5 yuan/root, but at the end of 21, there was a price scuffle between 4 yuan/root and 1 yuan/root.

vicious competition has led to unstable quality of duck neck, damaged image of Jingwu, sharp drop in profits of operators, and forced most stores to close down. In 23, only 18 stores on Jingwu Road were operating normally. In 27, under the urging of the industrial and commercial departments, the duck neck association was established, and the duck neck shops in Jingwu Road shook hands and made peace, and unified trademarks, standardized production, quality standards and industry standards were solved one after another.