1. Vigorously promote the development of the socialist planned commodity economy. On the one hand, the development of the commodity economy comes from the improvement and development of commodity production. It is the effect of scientific and technological achievements, which leads to the continuous emergence of new materials, new processes, new technologies, new products and new categories. This also contains new cultural factors, which make The cultural added value of commodities continues to increase;
On the other hand, the development of the commodity economy comes from the smooth circulation and development of commodities. It is the result of the expansion of the market field and the efficient operation of business networks, business organizations, and the development of business culture. .
The commercial marketing environment is improving, commercial material and technical facilities are being enriched, and commercial service quality is improving, which enables the value of goods to be better realized. The development of production and circulation is accompanied by the development of commercial culture and promotes the development of commodity economy.
Second, vigorously promote the continuous deepening of economic system reform. The reform of the economic system must not only adapt to the objective laws of the development of the commodity economy, but also proceed from China's national conditions. This includes political, economic and socio-cultural factors.
These factors will be reflected in business activities. If the value orientation of business and the operation of business culture are in line with the laws of commodity circulation and national conditions, it will become a boost and promote the deepening of economic system reform; if on the contrary, reverse operation will also become a resistance, affecting or even blocking the progress of economic system reform.
More than ten years of reform practice has proved that this is true for the reform of the entire economic system and the reform of the commodity circulation system. This cannot be ignored.
3. Vigorously promote the improvement of the level of socialist modernization. The level of socialist modernization must be reflected in all fields of the national economy and in all processes of production, distribution, exchange, and consumption.
There are conceptual issues, material and technical facilities and environmental issues, as well as organizational structure and management system issues. In essence, it is a reflection of economic strength and cultural quality.
As the juncture of the social reproduction process and the realization of production value, the modernization of business is an important and most active part of the construction of the socialist country to realize the "four modernizations".
Business The construction of culture promotes the accelerated modernization of business in terms of concepts, facilities and organizations, enables market operations to be carried out efficiently and effectively, enables the national economy to develop sustainably, stably and harmoniously, and promotes the process of socialist modernization.
Extended information:
What we call business culture refers to business culture with both Chinese and modern characteristics, which mainly consists of the following contents:
Business spirit Culture
Any commercial enterprise or individual business person must follow or show certain values, spiritual outlook and ideological realm in business practice. It is closely related to a person's world view and outlook on life. Once noble spiritual culture is sublimated into the highest standard of business activities, it becomes a precious spiritual wealth.
The essence of commercial spiritual culture is spirit, which is a deeply rooted and unswerving belief. , can be expressed as a principle, a slogan, a creed, etc., and can also be made to have auditory and visual recognition effects through the use of "factory song", "store emblem" and other forms.
Business spirit. The great significance of culture is to establish a good social image externally, thereby strengthening competitiveness, internally stimulating employees' sense of ownership, and enhancing employee cohesion and creative wisdom.
Commodity culture
Every success. All products should have certain cultural connotations, and can even display the nation's civilization level, way of thinking and aesthetic taste, which are often reflected in the quality, appearance, name, packaging and other aspects of the product.
There is one. Bamboo products shaped like miniature hands, designed for the elderly to scratch their itchy areas, were originally commonly known as "itchy scratches". Later, some merchants renamed them "filial hands". The cultural appeal was very different and sales increased significantly.
Nowadays, the covers of many ancient literary masterpieces are designed by publishers to be red, green, blue, and purple, with colorful flowers and tacky colors. This is a prominent manifestation of the low cultural taste of some books’ product appearance. Belongs to the people.
However, the functions of commodities vary widely, and the needs of consumers themselves also vary greatly. How commodity culture can realize the appreciation of elegance and vulgarity, and actively guide consumers to have healthy and upward aesthetic tastes, is indeed a matter that must be solved to this day. Failure to solve good practical and theoretical problems.
Culture
Our country is known as a land of civilization and etiquette, and people have always had good wishes among themselves. This cultural awareness must be reflected in the determination of product brands, the naming of trade names, and the design of trademarks.
According to traditional customs, brands generally use names or words with beautiful images and emotions, and sometimes also consider factors such as the function and characteristics of the product. The former such as "Green Leaf Brand Shirt", "Little White Rabbit Children's Toothpaste", "Venus TV", etc.; the latter such as "Wolf Dog Brand Security Door Lock", "Invincible Brand Mosquito Repellent" and so on.
The naming of business names and stores mainly reflects the meaning of auspiciousness, smoothness and development, such as "Taixing", "Shunda", "Hengyuan", etc. The business names in the traditional Chinese medicine industry especially have strong national cultural connotations. Store names such as "Puji", "Yanling", "Yishou" and "Huisheng" can be seen everywhere.
Trademark, as a pattern or text mark of a product, closely matches the brand and embodies the same cultural connotation. All colonial, feudal, and vulgar brands, trade names, and trademarks must be rejected.
Marketing Culture
The fundamental task of business is to realize the exchange of goods. Marketing is the link between production and consumption and the central link in a series of commercial activities.
Intuitively speaking, marketing culture refers to window art, counter art, advertising art, exhibition art, etc.; connotatively speaking, it includes business awareness and business philosophy. A civilized, healthy and beautiful marketing culture can "create customers" and bring huge profit returns to commercial enterprises.
The so-called "same product, sold in hundreds of varieties" refers to the difference in the realm of marketing culture achieved by commercial employees. An employee of a company in Tokyo, Japan, sold a substandard Sony record player to an American customer. After finding out, he first searched dozens of hotels in Tokyo in order to be responsible for the customer.
Finally, he discovered a business card of his father who lived in the United States that the customer had forgotten in the hotel. Then he made thirty-five emergency calls to the United States and finally found the business card of his father who lived in the United States. A customer from Tokyo came to the door within five minutes to deliver a new record player, a cake, a towel, and a record. He expressed his apology and read out the company's accident record to the customer. The marketing awareness of all employees of this company is a model for the business community.
Business ethics culture
In business activities, the relationship between business employees and customers is the first, and the relationship between people and products is the second. Therefore, ethical culture is also called public relations culture.
Whether it is traditional business or socialist business, loyalty, care and respect for people must be valued. The "seven tones", "five essentials" and "four no's" of civilized terminology proposed by some commercial enterprises are exactly the embodiment of the excellent ethical culture of socialist business.
The "seven sounds" means that from the beginning of receiving customers to the last farewell, the salesperson should have sounds of greeting, introduction, singing, answering questions, answering, thanking, and saying goodbye.
The "Five Essentials" means that employees must be attentive and considerate when speaking to customers, be measured, have an appropriate volume, be accurate and concise, and respect personality. The "four no's" are not to use strong words to make sense, not to offend morals, not to be vague and perfunctory, and not to be sarcastic.
Business environment culture
Business environment in a broad sense includes urban commercial buildings, commercial facilities, and the environmental atmosphere of the entire society that affects business activities. The business environment in a narrow sense refers to the level of store design and supporting services. The shopping environment is cleverly designed, the colors are coordinated, and it is pleasing to the eye; the merchandise is reasonably displayed, the prices are clearly marked, and it is convenient for customers to purchase. These are all issues that the business environment culture must pay attention to.
my country’s business culture science was born in the tide of reform and opening up, and has become increasingly perfect, marking the transformation of my country’s business construction from a technology center, a commodity center, and a profit center to a cultural center. We have reason to predict that the result of this transition will be a landmark change in my country's business form and its theory.
At present, the construction of socialist business culture in our country is showing a good trend. Many industrial and commercial enterprises already know that business culture is an effective way to improve service quality and market competitiveness from a deeper level. In practice, they not only We strive to develop our own cultural potential and actively introduce advanced experience that can be used for reference from the outside.
However, generally speaking, it cannot meet the objective needs of the market economy. For example, the rise of the concept of a pan-market economy, the imperfection of the fair competition mechanism, the inadequate service awareness of "putting customers first", as well as the production of counterfeit goods and inferior goods, profit-seeking, etc., all exist in business activities to varying degrees and have become modern Negative factors in the construction of business culture.
It should be said that in the transition from a planned economy to a market economy, it is not completely unthinkable that the above situation will occur; however, looking at it from another angle, it just illustrates the urgency of strengthening the construction of socialist business culture.
Baidu Encyclopedia-Business Culture