Fake goods are pure low-quality products, and consumers suffer the most when they buy such goods. However, nearly 6% of the unqualified goods on Taobao, if all those goods are removed from the shelves across the board, it is tantamount to throwing a knife at themselves.
For those fake brands, it is completely possible to turn them into independent brands, thus taking off the hat of fake goods.
Taobao binds the stores under these brands by signing contracts, which is immediate, direct and effective.