To understand the transfer of cheap trademarks, we must find out what is really cheap. For the current trademark industry, transfer through agency platform is the most important way of trademark transaction. Then the price will be divided into two parts, one is the value of the trademark itself, and the other is the agency fee. For the former, this is something that needs to be considered by oneself. The price of a trademark is determined by the whole design, including whether it has influence in the market. Just like many giant enterprises at present, their trademarks are intangible assets of enterprises, otherwise there will be trademark disputes between Jiaduobao and Wang Laoji. The main determinants of trademark transfer price are as follows:
1. Is the purchased trademark a hot trademark?
Registered trademarks can be divided into 45 categories, some of which are very popular, such as the 25th category of trademarks "clothing, shoes and hats for men and women" and the 35th category of trademarks "advertising business". Other categories are relatively unpopular, such as 1 trademark "chemical raw materials". Compared with unpopular trademarks, the demand for popular trademarks in the trademark market is greater, and the strong demand indirectly affects the purchase price of popular trademarks.
2. Is the awareness of the purchased trademark high?
The function of trademark is to distinguish the source of goods or services, and then to facilitate consumers to identify goods or services; The higher the visibility and recognition of trademarks, the easier it is for consumers to know the goods or services marked by trademarks. Therefore, if a trademark has a high reputation, its trademark transfer price will also become higher.
3. Is the purchased trademark complete?
When the Trademark Office approves a registered trademark, it also approves the goods or services restricted by the trademark. A registered trademark can correspond to up to ten goods or services. If the registered trademark of the trademark transfer is incomplete, and its trademark is a "residual trademark" with a use range of less than ten items, the purchase price of the trademark will be relatively low. Therefore, whether the trademark is complete or not will also affect the trademark transfer price.
We suggest here that the first condition of trademark transfer is to choose a suitable trademark transfer platform, such as Bajie trademark transfer platform. On the one hand, the above trademark resources are very rich, on the other hand, the most important thing is strong professionalism and high pass rate, and there will be no problems in the later period. If you choose some unqualified platforms simply for the sake of cheapness, you are likely to get into trouble later. After all, trademark transfer needs to go through a series of process operations, and it will take half a year to be delivered. Therefore, transactions in this area must depend on the professional level of the platform. As for the transfer of cheap trademarks, we should listen to the opinions of professionals.