Brand profile:

(1) Founder: ninocerruti

(2) Registration place: Paris, France (1967)

(3) Designer: ninocerruti Nino Cerruti was born in Italy in 1930. In 1950, he became the general manager of the brothers textile company in the family industry. In 1967, he opened a fashion store in Paris (4) Brand line: ①cerruti1881 (cut Cerruti 1881): men's clothing ②cerruti (Cerruti): fashion, perfume

(5) Categories: high-end men's ready-to-wear, high-end women's ready-to-wear, series of perfumes, and film costume design, etc.

(6) Address: 3place de la Madeleine, 75008 paris, france Paris, France 75008, Madeleine, Price No. 3 Style Review: "When a man puts on a suit, he should look like one of those important figures", there Ninocerruti, who is known as the father of Italian fashion, explained his cerruti1881 brand of men's clothing, which may explain why the cerruti brand can become famous all over the world. In fact, he launched the men's clothing brand "hitman" as early as 1957, but cerruti1881, which was born in Paris in 1967, is the perfect embodiment of his design philosophy. The compliance and expansion of traditional factors have established the epoch-making status of the cerruti brand. cerruti1881 men's clothing brings unprecedented surprises to people with its streamlined design style. Not only does the style always follow the fashion, but the tailoring also perfectly blends Italian handicraft tradition, British color configuration and French style. A classic yet fresh taste. In addition to cerruti1881 men's clothing, cerruti fashion and perfume under the same brand line are also well-known in the industry and have long enjoyed a reputation. The Swiss watch series can be described as an upstart with great potential in this large family. It inherits Cerruti's consistent elegant and elegant design, and is refined using highly precise Swiss watchmaking technology. It is subtle, elegant and noble, and implements Cerruti's tradition of promoting quality. In addition, due to its close relationship with glamorous superstars under the mercury lamp, cerruti1881, an international brand, is filled with Hollywood's unique and proud style, symbolizing reputation, wealth and personal style. Brand name: Giorgio Armani (Giorgio Armani) Brand profile: Founder Giorgio Armani (Giorgio Armani) was born in Italy in 1934 and studied medicine and photography. He worked as a menswear designer in Cerruti and founded Giorgio Armani in 1975. He has won awards such as the Naimen-Marcos Award, the Woolmark Award, the Life Achievement Award, the Society of International Designers of America, and the Cutty Shake Award. Giorgio Armani is now the largest-selling European designer brand in the United States. He is famous for his use of new fabrics and excellent production. In terms of design style, they are neither trendy nor traditional, but a good combination of the two. Their clothes rarely seem to have anything to do with fashion. His flagship brand, Giorgio Armani, targets the wealthy class, while Mani, Emporio Armani and Armani Jeans target ordinary consumers. Brand Name: guess Brand Profile: The guess brand was founded by the Marciano brothers from the south of France. They integrated romantic and passionate French design and style into their understanding and appreciation of Western American culture. Guess was born in 1981 as a jeans manufacturer. It has now developed into one of the most recognized and influential brands in the world today, with agents and distributors on five continents. Guess, which designs clothing and accessories specifically for men, women, children and families, fully interprets the owner's exquisite quality of life.

Brand name: Hermes Brand introduction: It is Hermès' consistent purpose to make all its products exquisite and impeccable. Hermès currently has 14 series of products, including leather goods, bags, silk scarves, men's and women's clothing series, perfumes, watches, etc. Most of the products are carefully made by hand. No wonder some people call Hermès products profound in thought, noble in taste, and connotative. Rich, exquisitely crafted artwork. These Hermès boutiques, through its more than 200 stores in more than 20 countries and regions around the world, are integrated into the fast-paced modern life, allowing the world to return to the embrace of traditional elegance. After more than 160 years of vicissitudes, the Hermès family has made its brand famous through the joint efforts of several generations. As early as the advent of the 20th century, Hermès had become a typical representative of French luxury consumer goods. In the 1920s, Emile, the grandson of founder Thierry Hermès, once commented on the Hermès brand: "Leather products create a tradition of extreme movement and elegance." Hermès is just a company in Paris that specializes in making various exquisite accessories for carriages. Decorated harness shop, at the Paris Exhibition held in 1885, Hermès won first prize for such products. After that, Hermes' son Emile Charles built another store, produced and sold saddles and other items, and started a retail business. With the emergence and development of vehicles such as automobiles, Hermès began to switch production and apply its exquisite production technology to the production of other products, such as wallets, travel bags, handbags, watch straps, and some sports such as golf balls. auxiliary equipment needed for sports, polo, hunting, etc., and also designs and produces high-end sportswear. All Hermès brand products use the finest high-grade materials, pay attention to craftsmanship and decoration, and have exquisite details. They have won a good reputation for their excellent quality. Another sensational news moment in the history of Hermès was the zippered golf jacket it designed for the Prince of Wales in 1920, which became the earliest successful leather clothing design in the 20th century. The fourth generation successors of Hermès, Jean Guéran and Robert Duma, developed new categories such as perfume and headbands based on their leather products. By the 1960s, the growing Hermès company There are also various fashion and perfume products. In 1970, Hermès was just a family factory with pure handicrafts. But 15 years later, it has developed into a super multinational company producing high-end products, with its turnover expanding five times. Today, the scale of Hermès is still expanding. In 1992, the turnover reached 2.5 billion francs (approximately RMB 3.72525 billion, with a net profit of 176 million francs. Hermès silk scarves are not pieces of smooth silk, but silk cloth with fine straight lines. It is a combed silk thread It is woven on a good axis and is not easy to wrinkle. Sometimes, in order to make the scarf more distinctive, dark flower patterns, such as honey and horse, are added during the weaving process. The colorist selects them according to the designer's logo. For suitable paints, each color must use a special steel frame. Use the principle of screen printing to evenly apply the colors on the silk tape. The number of paints required for each square scarf depends on the requirements of the design drawing. It depends, usually between 12 and 36 types, with the highest record reaching 37. After the color is decided, printing is started, and then the silk scarf is cut into 90 cm squares. Fixing the color is also a tedious task and must go through bleaching, steaming and drying. The process of drying will prevent the color from falling off. Finally, the craftsmanship department will manually sew the seams and fold the edges to create an elegant and elegant silk scarf. This process can be replaced by a computer, but Hermès insists on hand-painting and does not use a sewing machine, but hand-sewing. Its theory is: the most important thing for a perfect picture is to have a relative frame to fix it. Silk Once the edge of the sticker is flat, the pattern seems to flow out and become distorted. This shows that Hermès is very obsessed with details. It is also because of this kind of detail that Hermès' silk stickers are only 90 square centimeters per square. The weight of the scarf is only 75 grams. Since 1937, 900 different square scarves have been produced.

Hermès has an unwritten rule, that is, two scarf series are released every year, and each series has 12 different designs, of which 6 are brand-new designs and the remaining 6 are based on the original designs. And for the re-matching. In 1937, the first Hermès scarf inspired by the jockey's coat was born. The production of Hermès scarves brings together countless exquisite craftsmanship, all of which are based in Lyon. From design to production, they must go through seven rigorous processes: theme concept to pattern finalization → pattern engraving, color analysis and creation Net→Color combination→Printing and coloring→Retouching and processing→Manual edge finishing→Quality inspection and packaging. In this way, each silk scarf passes through many levels and takes 18 months to be born. A silk scarf produced by Hermès is like a piece of art worth collecting, unique and charming. Among the movie stars born in the heyday of Hollywood in the 1950s, there were many Hermès enthusiasts. Among them was Grace Kelly, who later became the Princess of Monaco. She liked Hermès handbags very much. With the permission of the Monaco royal family, Hermès officially made it. The handbag was renamed "Kelly Bag". Hermès handbags, which originated from saddle bags, had three models of 28 cm, 32 cm and 35 cm at that time. In 1968, the "Mini Kelly" was launched. In 1980, a 40 cm was added to the "Kelly Bag" series. new style. So far, the Kelly bag is the best-selling handbag. It is worth mentioning that the production of Hermès handbags also inherits its production tradition. It is sewn by one person from beginning to end and numbered. This is not only to facilitate customers' repairs, but also to reflect the craftsmen's pride in their craftsmanship. "There is no fixed dressing pattern in this world. Only the open-minded personality revealed naturally can show the true nature of men created by Hermès." Hermès menswear designer Veronique Nichanian said. Hermès has always been adhering to the concept of extraordinary excellence and extremely gorgeous design, serving those chic men who are full of confidence and determination. They are rigorous, insist on enjoying the best things life has to offer, and appreciate high-quality leather, superior materials, and perfect tailoring. trousers. Comfort and originality, not conforming to trends, and not deliberately expressing yourself are the pursuits of Hermès.