The word advertising is a foreign word according to research. It first comes from the Latin word AdAverture, which means attracting attention. In the Middle English era (about 1300-1475 AD), it evolved into Advertise, and its meaning evolved into "to make someone pay attention to something... The role of corporate posters 1. Enhance brand image 2. Expand brand awareness 3. Promotion Market posters have the characteristics of being widely posted in screening or performance venues and on the streets. Posters with artistic design are also a kind of posters for movies, dramas, and sports. Posters are also called "posters" or "posters". They are outdoor advertisements. . Distributed in various streets, theaters, exhibitions, commercial districts, stations, docks, parks and other public places. It is also called "instant" street art abroad. Compared with other advertisements, posters have larger pictures and more content. It has the characteristics of wide range of artistic expression and strong far-sighted effect. It is cost-effective and low-cost! How to write design concepts in poster design is a design art form that can best express your personality. Of course, our poster design ultimately serves commercial purposes. We emphasize creativity and impact, coupled with wonderful copywriting, and strive to make our works three-dimensionally display the company's products, culture, and concepts, and have very effective marketing power, which is in sharp contrast to most ordinary designs that are a combination of pictures and text. , with strong visual impact. Paying attention to practicality and innovation are our characteristics! Guangzhou IDEALONG Design Company provides you with: poster design, commercial advertising design, placard design, public welfare poster design, etc. What are the functions of posters 1 Advertising posters: Can be spread into society to meet people's interests!!! 2 Modern society posters: A relatively common social phenomenon, accepted by most people, providing important information about modern life. 3 Corporate posters: recognized by corporate departments. Others It can be used to control some of the employees' thoughts and trigger thinking!!! 4 Cultural posters: The so-called culture is indispensable in today's society. No matter how remote the corner or how quiet the mountain forest, this culture exists!!! How to view the purpose of public welfare poster design? The purpose of justice posters is to better appeal to everyone's moral bottom line, so that it can play its intended role. What is the meaning of movie posters? As far as each poster is concerned, its purpose is. Product posters in commerce are mostly expressed in the form of artistically expressive photography, realistic paintings and comics, leaving consumers with real and touching pictures and humorous feelings, rather than commercial posters. , with a wide range of content, diverse forms, and rich artistic expression. Especially for cultural and artistic posters, you can give full play to your imagination and use your artistic methods according to the advertising theme. We must give full play to the large paper area and exquisite printing. Characteristics: By understanding the specific conditions of manufacturers, products, objects and environments, giving full play to imagination, and emphasizing the far-sightedness and artistry of poster advertising with its novel ideas, short and vivid titles and slogans, and individual expressions. (1) Poster advertising is a visual design that uses visual language to express advertising creativity. (2) The picture of poster advertising is vivid and intuitive, with its real life experience. The appeal of harmony and beauty shows irresistible propaganda power. (3) Poster advertising, with its advantages of combining pictures and text, enhances the rendering power of advertising and conveys advertising information vividly and accurately. (4) Good poster advertising, targeting its potential consumers. (5) Poster artistry. To achieve excellent aesthetic effects, poster advertising must attach great importance to various artistic expression techniques. For example, in the artistic treatment of the text language of posters, we must strive to be accurate, vivid and refined, and pay attention to its image. What is the purpose of advertising? The bus body advertisement briefly explains the purpose of the advertising leaflet. Advertising is like a missile, which can only be accurately guided by locking the target. Thirdly, small and medium-sized enterprises should conduct sufficient market research before producing advertising videos and be targeted. After the advertising purpose and customer base are clear, small and medium-sized enterprises should consider customer preferences and habits, competitors, regional market conditions, etc., which media should be placed, the time, layout, price, and the advantages of the media, etc. Therefore, research is very necessary. Only by making your own unique voice can you attract attention.gt;gt;gt;More Behavior Topics has always positioned itself as a professional pioneer in domestic film and television advertising production, and is dedicated to using leading film and television visual arts to promote communication effects and provide customers with the most marketable film and television commercials. Our services include: corporate image promotional video production, TV commercial production, film and television advertising production, corporate feature film shooting, corporate feature film production, 3D animation production, product promotional video production, promotional video shooting, exhibition promotional video production, TV Shopping video production, multimedia design and production, etc. We have advanced film and television photography, recording, and editing equipment, many years of professional film and television advertising production experience, and a creative and combative creative team. The creativity is fashionable, precise, and unique. We are good at combining customer needs with the market, so that every customer can Gradually succeed in the market competition! Over the past decades, we have successfully produced hundreds of excellent film and television advertisements, corporate image videos, TV commercials, city image films, corporate feature films, TV shopping films and three-dimensional animation production, using Super production technology level, showing exquisite film and television pictures, allowing customers to have better advertising effects when they are actually put on the TV advertising market! The above is a detailed introduction to the purpose of Guangfu's publicity, I hope you can learn more information . What is the meaning of visual communication design? Significance: Design is a creative activity for human beings to improve and beautify life. It has dual values ??of practicality and art. Perfect design can make life more comfortable and better. Life and design have a very close relationship. Regardless of food, clothing, housing, transportation, education, entertainment, etc., all aspects require excellent intelligence and design creation to present a noble and elegant state. In addition to pursuing practicality, beauty and nationality, design also emphasizes economy, using resources rationally, without waste or extravagance, in order to achieve the perfection of modern design. The scope of design is very broad. If Man, Nature and Society are the three elements that make up the world, then design can be divided into the following three fields: product design, space design and visual communication design, etc. type. What is the purpose and significance of store positioning? What about the purpose and significance of visual positioning? Let’s first talk about store positioning. What is positioning? It is to let the brand/product occupy the most favorable position in the minds of consumers. It is the basis of brand building and the premise of store operation. It is related to the success or failure of the store in the market competition. Therefore, it is increasingly valued by enterprises. It can be said that the first task of store management is store positioning. 2.1.1 Store positioning is the link between the store image and the target market. Store positioning makes the overall image of the store and products closer to the psychological feelings of target consumers through the design of the store. It manages the minds and emotions of target consumers. On the one hand, the target market is the basis and destination of store positioning; on the other hand, store image needs to be completed through brand design and product design, that is, appropriate store design helps to form a good store image in the minds of target consumers. Therefore, store positioning is the link between the brand image and the target market, and it is the process of seeking to achieve the best combination of the store image and the target market. 2.1.2 Store positioning is an important way to establish the personality of a store brand. The rapid development of science and technology has made the quality and performance of similar products very close. The homogenization phenomenon is becoming more and more serious, and it is no longer able to meet consumers’ needs for emotion and self-expression. . Therefore, the brand's emotional appeal has become one of the focuses of brand competition, and brand personality is the concentrated expression of the brand's emotional appeal. So, how to highlight the personality of the store brand? This requires store positioning. If the store positioning is clear, the brand personality will be distinct; if the store positioning is unclear, the brand personality will be vague. It can be seen that store positioning is an important way to establish brand personality. 2.1.3 Store positioning is the prerequisite for a store to occupy the market. Through store positioning, brand personality and products can be differentiated through research on product features, packaging, services, style and vision, etc., and taking into account the situation of competitors, strive to Occupying a favorable position in the hearts of target consumers can make consumers' psychology resonate with them and accept and recognize products and brands.

The purpose of store positioning is to find niche markets in the red sea of ??competition, create a good brand image, have a permanent charm for consumers, attract consumers, make consumers have a desire to buy, make purchasing decisions, and fully experience the brand positioning expression. Emotional appeal. Winning consumers means winning the market competition. 2.1.4 Store positioning is the basis of brand communication. Brand communication refers to conveying the designed brand image to target consumers with the help of advertising, public relations and other means. Brand positioning refers to letting the designed brand image occupy a place in the hearts of consumers. A unique and valuable position, the two are interdependent and inseparable. On the one hand, store positioning must be completed through brand communication. Because only when the brand image and product services designed by the company are delivered to target consumers in a timely and accurate manner, so as to gain consumer recognition and arouse consumers' enthusiasm, the positioning will be effective. On the other hand, brand communication must be based on store positioning, and store positioning determines the content of brand communication. Without the overall brand image design in advance, brand communication will lose its direction and basis. Therefore, store positioning is the basis of brand communication. Whether it is a new e-commerce platform, offline traditional channels, or an O2O model that combines the two, if you want to operate for a long time and occupy a place in the market, you must first occupy the minds of the target consumer groups in an effective market environment. . Therefore, in the process of store positioning, on the one hand, it is necessary to be clear and familiar with the target market, and on the other hand, it is necessary to have a clear grasp of the demand characteristics of the target consumer groups. 2. The purpose and significance of visual positioning Visual marketing has a long history. It is a method of marketing technology and a visual visual experience, which refers to achieving the purpose of product marketing or brand promotion through vision. For ease of understanding, it is called improving customers’ (potential) interest through visual impact and aesthetic visual perception to achieve the promotion of products or services. The purpose of its existence is to maximize the connection between products or services and consumers, ultimately achieving sales (purchases), and at the same time enhancing the visual impact as one of the means to influence brand culture. With the rapid development of e-commerce, visual marketing has gradually integrated into the Internet world, becoming more abstract and diverse, and receiving more and more attention. The visual marketing of Tmall stores integrates interaction design, user experience and information architecture, focusing on the control of sight and consumer psychology! Consumers basically follow the following process when shopping: products selectively enter the consumer's sight - consumers selectively receive information into the brain - the conveyed information attracts consumers, thereby generating a desire to buy - ultimately Form a purchase. On the same page... What is the purpose of Taobao's homepage posters? The homepage posters have two functions: 1. Promote products: Most of the customers who enter your store enter the product's page alone, and go to the homepage from the product page. It will probably be about 10-30, so a beautiful poster on the homepage will attract customers to see the product you recommend. Not only the homepage needs a poster, but the product description page also needs to have a poster of the product you want to promote. It will play a role in promotion. 2. Beautify the store: A beautiful poster can make the store look more professional and increase customers’ confidence in purchasing. Well-done posters can arouse customers' desire to buy. Taobao professional poster design shop: Infinite Creative Design Alliance professionally designs shop posters, full-screen poster design, carousel poster design, promotional poster design, shop sign design, shop decoration, and baby detail design to create your exclusive shop. How to write the research objectives and main content of women's clothing poster graduation thesis. Poster art is a kind of information transmission and a popular promotional method. The poster design must have considerable appeal and artistic appeal, and must mobilize image, color, composition, form factors, and a strong sense of visual effects; it should have a strong visual center of the screen, and you should seek innovative, simple Yes, you must have a unique artistic style and design features. In schools, posters are often used in theatrical performances, games, stories, exhibitions, parent-child festivals, competitions and other competitions. The general requirement for poster design is to be clear. Posters are called posters.

Posted on the walls in the streets and hung in painted windows, with its eye-catching images to attract the attention of passers-by, political propaganda posters were conscious in the 20th century. As a means of propaganda, the century also reached its peak with the two world wars, the revolution and the Soviet Union. One of the buildings during the Spanish Civil War was the peak period of the creation of political propaganda posters, especially in the first fifty years of the twentieth century, which cites him as the golden age of their posters. Shortly after the victory of the October Revolution in Russia, the central Moscow post office window was covered with posters, providing a way for the public to understand the revolutionary situation represented by these different posters. Posters usually contain a notice of mobility, so the subject should be clearly visible at a glance (such as XX competitions, discounts, etc.), and then summarize the time, place, precautions and other significant content in the most concise sentences. Posters are beautifully illustrated and often laid out in a great way to attract the eye. In real life, there are more abstractions and concreteities. Steps of poster design: First analysis: 1. What is the purpose of this poster? 2. Who is the target audience? 3. How do they accept it? 4. How about other types of product and industry posters? 5. What strategy does this poster reflect? 6. Innovation point? 7. Expression techniques? 8. How to combine it with the product? Specific content poster design: 1. Full of visual impact, through images and colors, to achieve 2. The poster expresses exquisite content and captures the main selling points. 3. The content is not too big. 4. Usually use pictures, supplemented by copywriting. 5. How to write a poster with eye-catching theme font?

Writing method:

1. Title: The title should focus on the content so that people will be attracted at first sight.

Be eye-catching, distinct, novel and concise. The font must be large, preferably occupying half of the poster paper, and the brighter the color, the better.

2. Text: State the nature of the activity, introduction, product sales, etc. Prices and promotions must be clearly stated.

If it is a performance poster, the actors, type of play, repertoire, etc. must be clearly stated.

3. Time: location, fare. The time and place of the event must be clear.

4. Ending: Start a new line and write the signature. Below the name, write the year, month and day.

Extended information:

Poster design skills:

Composition skills, in addition to the contrast skills in the use of colors, need to be learned and mastered, there are also several contrasts that need to be considered relation. Such as the contrast of thick and thin in composition techniques, the contrast of far and near in composition techniques, the contrast of density in composition techniques, the contrast of static and dynamic composition techniques, and the contrast of Chinese and Western composition techniques. Comparison of ancient and modern composition techniques, etc.

1. Thickness contrast in composition techniques: The so-called thickness contrast refers to the colors used in the composition process and the style formed by the patterns composed of colors. In calligraphy and painting works, we know There is a theory of meticulous brushwork and freehand brushwork, or both meticulous brushwork and freehand brushwork appear together in the same picture (like the Chinese painting master Qi Baishi's paintings of cabbages and grasshoppers). This style is an expression technique often used in packaging composition.

For this kind of thickness contrast, some are the contrast between the main pattern and the foil pattern; some are the contrast between the central pattern and the background pattern; some are as rough as the wind sweeping away the remaining clouds, while the other side is as exquisite as a gossamer; Some replace patterns with wild calligraphy, which can be seen anywhere and anytime in some wine and food packaging. This is the case with Missing Brand Dumplings and Rejoice Brand Shampoo.

2. Comparison of far and near in composition techniques. In the composition of traditional Chinese landscape paintings, study the near, middle and distant views. In the design of packaging patterns, based on the same principle, the near, middle and far scenes should also be divided into three types. level of composition.

The so-called near refers to the most eye-catching part of the pattern in a picture, also called the first visual impact. This most eye-catching part is also the most important content to be expressed in the packaging pattern. For example, Shuanghui was the first to use When looking at the packaging of instant noodles, the first thing that catches people's sight is the Shuanghui trademark on a blank background and the huge white "Shuanghui" characters on a dark red square background (i.e. close-up).

The following are the smaller main characters of "Braised Beef Noodles" in cursive script (it should be said as the second line of sight, also called the middle shot), and then the product photos describing the contents of the package (also called the third line of sight). line of sight, bounded by the middle shot) and then followed by auxiliary corporate mascot slogans, performance descriptions, corporate logos, etc.

This obvious sense of hierarchy is also called the three-step rule of vision. It takes into account people's habit of looking at a still life picture from top to bottom and from right to left, and at the same time highlights the most important aspects to express. the topic part. As a designer, when creating a picture, you should first understand the theme you want to appeal to, and create an atmosphere where stars support the moon and stand out from the crowd. As a result, the powerful magnetic force of the design image tightly pulls the marketer's attention.

3. Contrast between density and density in composition techniques: Speaking of contrast between density and density in composition techniques, this is very similar to the contrast between traditional and simplified colors used, and is also very similar to the Feibai in Chinese painting, that is, the concentration of light in the pattern. There must be diffusion in every place, and it should not be concentrated or diffused. It embodies a kind of coordination of density and density, with clear rhythm, tension and relaxation, showing emptiness.

At the same time, the theme remains prominent. The author has seen many packaging pattern designs. The entire picture is densely packed with colorful colors. From the background pattern to the theme pattern, it is all very heavy color expression, which makes people feel depressed and breathless. This does not only fail to beautify the product. , the purpose of promoting sales, on the contrary, makes people feel bored and lack appetite. This is caused by not grasping the contrast between density and density.

4. Static and dynamic contrast in composition techniques: In a pattern, we often find this phenomenon, that is, an explosive pattern or pattern displayed in the background or surrounding the name of a packaging theme. It looks careless, but in fact it is a few crazy thick lines painted on purpose, or streamer-shaped English or patterns, etc., all of which express a "" feeling.

The theme name is dignified and steady while the background is light and calm. This scene is the contrast between stillness and movement. This kind of contrast avoids the gimmicky and too quiet rigidity of both designs. So the visual effect feels comfortable. In line with people's normal aesthetic psychology.

5. The contrast between China and the West in composition techniques. This contrast often uses the combination of Western painting cartoon techniques and traditional Chinese techniques or the combination of Chinese sinology art and English in the packaging design.

As well as directly using realistic techniques to highlight photos or certain scenes of Westerners on packaging patterns. This form of expression is also a common reference method, which is used in children's products and women's products. Packaging often appears on socks, clothing or cosmetics.

6. Comparison of ancient and modern composition techniques: both the foreign and the ancient are used for China. Especially in order to reflect a cultural taste, people often use ancient classic patterns and calligraphy in packaging design compositions. , characters, and patterns are used in current packaging, which is most clearly reflected in the packaging of wine.

For example: the wine and Taibai wine in the picture of the Twelve Golden Hairpin Ladies in Dream of Red Mansions, as well as the Mid-Autumn Mooncakes and Black Lao Bao Peanuts in food, all reflect and explore the connotation from these aspects. In addition, there are some high-end gift boxes for cosmetics and daily necessities whose decorations and patterns are also grafted from classical culture. This can give people a sense of antique, elegant connotation or a certain aspect of comfort. So it is very popular with consumers.

Reference materials:

-Poster

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