It is not illegal to establish an Internet celebrity village, but you must abide by relevant regulations.

Internet celebrity villages refer to villages that have created a certain degree of popularity and appeal through the development of rural tourism, folk culture, rural cuisine, etc. This model can drive the development of the local rural economy, while also promoting urban-rural exchanges and cultural inheritance, and is conducive to promoting the implementation of the rural revitalization strategy.

However, in the process of striving to build an Internet celebrity village, it is also necessary to comply with relevant laws and regulations. First of all, we must abide by laws and regulations on land, environment, health and other aspects, and protect the rural ecological environment and farmers' rights and interests. Secondly, you must abide by laws and regulations on intellectual property rights such as trademarks, copyrights, and patents, and avoid infringing on the rights and interests of others. At the same time, we must abide by laws and regulations on advertising, publicity, etc., and must not exaggerate propaganda, false propaganda, or involve content that violates public order and good customs.

In addition, attention should also be paid to the protection and inheritance of cultural heritage. In the process of building Internet celebrity villages, the traditional culture and historical relics of rural areas must not be destroyed. Cultural diversity and local characteristics must be respected, and the historical culture and cultural landscape of rural areas must be protected.