The registration and use of collective trademarks are protected by law, which is conducive to creating the credibility of the collective and expanding its influence. The use of collective trademarks itself has advertising benefits, is conducive to achieving economies of scale, and expanding domestic and international markets. influence. In order to concentrate the power of small and medium-sized enterprises, form competitive products, form quantitative advantages and unified management of quality, create well-known trademarks, and improve the competitiveness of goods and services, it is very necessary to register and use collective trademarks. This is also a successful experience that developed countries have adopted. The practical significance of the use and protection of collective trademarks in our country is that it can strengthen the group's advantages and make up for the lack of strength of the small scale of our country's enterprises in international competition, so as to improve its competitiveness in the international market and occupy the international market. Only by implementing registration protection and granting exclusive rights can we encourage enterprise groups to register abroad and obtain trademark protection.