The difference between Ruixing and Starbucks coffee is as follows: You can be your own boss when you join a coffee shop. Click to learn more about joining the project.

1, the difference between user scenarios

Starbucks' store itself is the user's usage scene, while Luckin Coffee's user scene is outside the store and inside the APP, which is the core difference between the two.

2, the cost difference

The cost of Starbucks latte 32 yuan is 24 yuan. In the cost composition, raw materials only account for 4% to 2 yuan, in which the cost of coffee beans is 1 yuan, while the cost of storefront decoration accounts for 10 to 12 yuan.

The cost of Luckin Coffee Latte in 24 yuan is only 13 yuan, which is because Luckin Coffee can fully reduce a series of costs, such as decoration cost and rental cost, because of the fast food restaurant of 20-60 square meters.

3. Technical differences

All orders of Luckin Coffee are completed on the APP. The only thing customers need to do is order food through the APP, and then go to the store to get coffee. In this way, Luckin Coffee can collect all customers' data to make better sales forecast and customer preferences. Maybe in the future, Luckin Coffee can sell different products according to the consumption habits of different users.

Starbucks or more traditional coffee shops are still at the stage where merchants and enterprises don't know who consumers are and what consumers like.