Zhonghui Design (professional VI design company) answers:

Corporate VI design (Visual Identity Design) refers to expressing the image and culture of a company through visual elements, including logos and fonts , color, pattern, shape, etc. The following are the main elements of corporate VI design:

Logo design: Corporate logo is one of the most important elements in corporate VI design. The logo should be highly recognizable, concise, clear, easy to remember, and creative.

Font design: The choice of fonts directly affects the communication of corporate image and the presentation of visual effects. In VI design, you need to choose a font that suits the corporate style and use it uniformly.

Color design: Color is a very important element in VI design. Different colors can convey different emotions and messages. Corporate VI design needs to choose colors that conform to brand positioning and image, and follow color specifications.

Pattern design: Pattern is an important visual element in VI design. The pattern should be consistent with the corporate image and culture, while being easy to recognize and remember.

Form design: Form design is a relatively flexible element in VI design. It can express the characteristics and style of the enterprise through different shapes, such as lines, geometric shapes, etc.

Application specifications: In addition to the design of each element, a set of application specifications also needs to be formulated to standardize the methods and limitations of using each element. This ensures consistent performance across various media.

Brand voice: Brand voice includes corporate slogans, advertising slogans, etc., and is also an important part of VI design.

Original VI design work by Zhonghui Design