With the advent of the Internet era, it is very important to enter the e-commerce platform and open the market offline. As we all know, chain operations of physical stores require trademarks. Today, trademarks have become a stepping stone into e-commerce platforms. Jingdong Mall, Tmall Mall, and Pinduoduo have all begun to adhere to the principle of “no trademark entry”.

If there is no registered trademark, the review will not pass, and registered trademarks have become an indispensable part. "The market has not moved. Trademark first" is no longer a slogan, but a real action.

Trademark "Tragedy" on Douyin

1. Modern Brothers: Doing side business in the name of "Modern Brothers" will be judged as infringement

Douyin The Modern Brothers have many fans. They are composed of three boys who specialize in posting singing videos. After becoming popular on Douyin, they are followed by tens of millions of fans and have even appeared on the big stage like many big stars.

However, the fame that we have worked so hard to build faces the dilemma of "renaming".

Because the trademark "Modern Brothers" has been registered. The inquiry found that there have been 111 registration applications for this trademark. The trademark has been registered earlier. If Modern Brothers does side business in the name of "Modern Brothers" in the future, it will be judged as infringement.

Band member Liu Yuning even once wanted to change their names so that these squatters would lose their benefits. Helpless, he could only appeal to fans not to use fake stores with the name of Modern Brothers to protect their rights.

2. Papi Jiang: The trademark was registered and the other party asked for 1.8 million yuan

Papi Jiang, who combines beauty and talent, cannot register a trademark in his own name.

Papi Jiang became popular because of his original short videos. He has more than 25 million Weibo fans and is known as the "No. 1 Internet Celebrity". His company has also made a large number of Douyin Internet celebrities popular. Papi Jiang, which has ultra-high traffic, has long been targeted, and the trademark applied for "Papi Jiang" and its similar trademarks have already been registered.

Therefore, with the authorization of "papijiang", the "papijiang" series of trademarks applied for registration in multiple trademark categories by Taiyang Chuanhe Culture Media Xuzhou Co., Ltd. were rejected by the Trademark Review and Adjudication Board on the grounds that " Similar to other trademarks". Sure enough, a search on the official website of the National Trademark Office found that the "papi sauce" series of trademarks had been registered by more than one company.

The people who registered the "Papi Jiang" trademark also put the trademark on the Internet for resale in a high-profile manner. Someone once searched on a comprehensive intellectual property service platform and found five "PAPI sauce" or "papi" trademarks to be transferred. The price range of the trademarks was more than 100,000 yuan. In addition, a similar trademark to "Papi Jiang" was also auctioned on 58.com.

According to the seller: The 38 categories (network communications, etc.) and 41 categories (entertainment program production, etc.) he applied for are core projects of self-media operations, and the two categories are "packaged" for 180 Ten thousand yuan, and the price for buying a single category is 1 million yuan. "With this reputation, it must be more expensive. It cannot be the same price as an ordinary trademark." The words also revealed the meaning of "preparing to talk to Papi Jiang and his company."

In addition to the above two "tragedies", some well-known cosmetics trademarks have also caused many public numbers to be deleted and forced to change their names. Many media people are now faced with the problem of their names being registered as trademarks by others. Because they are devoted to operations and lack awareness of trademark protection, when they are informed that "you can no longer use your name," they still don't understand why.

Therefore, you really need to understand these trademark categories.

We-media/Internet-related trademark categories

Category 9: computer programs (downloadable software), electronic publications (downloadable), downloadable music files, downloadable music files, cartoons, downloadable software, and mobile APPs.

Category 35: Advertising, providing commercial information through websites, organizing commercial or advertising exhibitions, providing online markets for buyers and sellers of goods and services, etc.

Category 38: Cable TV program broadcasting, Internet broadcasting services, data and communication services, computer terminal communications.

Category 41: Television entertainment programs, entertainment services, organizing cultural activities, prior publishing of electronic books and magazines, and providing online electronic publications.

Class 42: Computer programming and related services, providing Internet search engines and converting tangible data or files into electronic media.

Category 45: Online social network services and dating services.

Categories related to your own business

Trademarks are divided into 45 categories. Select the relevant trademark category for registration according to your business type. For example: real estate-related trademark categories include: Class 36, Class 37, and Class 42; clothing-related trademark categories include: Class 10, Class 18, Class 25, Class 35, etc.; food-related trademark categories include: Class 29, Class 30 , Category 31, Category 32, Category 33, etc.

Today’s trademark transfer is related to the future development of the enterprise, so whether it is selling or buying, it needs to be done with caution. For safety reasons, you can place your trademark on the Bajie Intellectual Property Trademark Transfer Platform. For sale, we will evaluate the price of the trademark based on your actual situation and your market value. During the transfer process, we will have professionals coordinate the transfer to ensure everyone's rights and interests.