DIY handmade business shop business plan

Nowadays, people use business plan more and more. Business plan provides the current situation and future development direction of the enterprise, and also provides a good benefit evaluation system and management monitoring indicators for the enterprise. What problems should we pay attention to when drafting a business plan? The following is the business plan of DIY handmade shop that I compiled for you for your reference, hoping to help friends in need.

DIY Handmade Business Shop Business Plan 1

Chapter 1 Company Overview

Company Introduction: DreamWorks is a modern leisure hand-made workshop which is a collection of China traditional hand-made and introduces foreign fashion hand-made elements. It mainly focuses on DIY hand-made, including making exquisite gifts, hand-made pottery, dolls and bouquets, designing clothes, making their own ideal clothes and drawing their own patterns on clothes ... Customers tell us their inner needs, we provide them with raw materials, and guide customers to complete the gifts in their hearts. This can not only give each other a beautiful gift, but also give each other their own deep affection, making each other feel polite and affectionate, and feel deep warmth.

company mission: inherit and carry forward the traditional handicraft culture of the Chinese nation, create conditions to eliminate contradictions and pressures in consumers' real life, harmonize social environment, increase employment and increase residents' happiness index. Fully assume the responsibilities of enterprises and help build a harmonious society.

company tenet: do what you want, and get the most sincere return with the least effort. Dare to think and do, and realize your dreams at the least cost.

company goal: to satisfy consumers' curiosity, create a relaxed and pleasant artistic atmosphere, and pursue the maximization of the company's interests. With the new leisure industry, we will strive to occupy the main share of the traditional leisure industry market and eventually occupy a certain share of the overall leisure market.

chapter ii technology and products

industrial background

leisure industry is the product of modern industrial civilization, or rather, it is the product of modern society. It originated in Europe and America, and appeared in the mid-19th century. In the 2th century, with the rapid development of science and technology, leisure-related industries gradually emerged. The 197s witnessed a period of rapid development.

leisure industry refers to the industrial field closely related to people's leisure life, leisure behavior and leisure demand (material and spiritual), especially the economic form and industrial system led by tourism, entertainment and service industry, which has become an important pillar industry of national economic development. Leisure industry generally involves national parks, museums, physical education (sports, facilities, equipment, maintenance, etc.), film and television, transportation, travel agencies, tour guides, souvenirs, catering industry, community services and the associated industrial clusters. Leisure industry not only includes the production of material products, but also guarantees the pursuit of people's cultural and spiritual life.

At present, there are many kinds of leisure industry markets in China, including bars, discos, KTV, cinemas, amusement parks, tourism and holidays, swimming and fitness, music cafes (including bars), billiards, golf and bowling, as well as amusement parks (such as shooting, hunting, horse racing, game machines, bungee jumping, go-karting, hot air balloons and so on). As far as the current market reaction is concerned, consumers are very interested in the novel leisure market.

in view of the above situation, in the process of products entering the market, we will take marketing as the main means to improve the company's popularity and strive to occupy the main share of the traditional leisure industry market and a certain share of the overall leisure market. Our company is a new leisure industry. From a long-term perspective, DIY handmade entertainment projects have long-term economic and social benefits.

main DIY products

our company provides raw materials and corresponding technical services to enable customers to make their own ideal items. The DIY services we provide mainly include soft pottery, pottery making, fabric products, 3D face dolls, paper flowers, resin artificial flowers, human cloning DIY, magic colored balls, flower paste galleries, handmade candles, handmade soaps and other traditional handicrafts-paper-cutting. In addition, the company also provides a special area for the transformation of old things, where consumers provide raw materials and the company provides professional advice for customers to choose.

Market prospect evaluation of handicraft workshop

Doing business sells not only products, but also culture. Those who have done well in this field, such as KFC and McDonald's, have succeeded because they have built a bridge between the market and culture. China is a great country with 5, years of culture, and its traditional culture is profound enough to form an industry with a huge foundation. If these traditions can be organically connected with the market, it will not only promote the motherland's culture, but also be a business opportunity.

The most important thing in dealing with artworks and handicrafts is diligence and wisdom. All the work in the workshop is done by hand, and hard work is inevitable. The design of patterns needs collective wisdom. In view of the rapid development of economy and the accelerated pace of life of our people, we are becoming more and more unfamiliar with traditional culture, and rarely do our own favorite little things. Our company just provides people who are tired of work with a way to cultivate their sentiment and exercise their practical ability, which is very suitable for both adults and children! Wide consumer groups and good market prospects.

Chapter III Market Survey and Analysis

Macro-environmental Analysis

Population: China is a country with a population of 1.4 billion, and the population is still growing, and it is expected to reach 1.6 billion in the future, with a huge domestic consumption population.

Economic aspect: China's economy is recovering and developing rapidly, and it is likely to usher in rapid development. Residents' income is constantly increasing, their spending power is increasing day by day, and their enjoyment expenditure is increasing rapidly, so the potential consumption population will be incalculable. Influenced by western culture, Chinese residents pursue fashion and individuality, and our company's business just caters to this.

political and legal aspects: policy supports cultural and creative industries. Spring is coming.

The 11th Five-Year Plan has taken creative cultural industries as an important measure to adjust the economic structure, and a series of policies and measures to encourage the development of creative cultural industries have been introduced from the central government to the local government. The Ministry of Culture clearly stated that the cultural industry should achieve an average annual growth of 15% within five years. Beijing, Shanghai, Zhejiang, Guangdong, Yunnan, Chongqing, Sichuan, Henan, Shanxi and many other provinces and cities put forward the goal of building a cultural province and a strong cultural province, and all of them put forward that the growth rate of cultural industries should be higher than GDP in their plans.

to sum up, the creative market will never shrink, and the macro environment for our business development is good.

positioning and analysis of consumer groups

because our company takes the "fashion" and "health" route, the target of appeal is young people aged 15-3, mainly school students.

College students (accounting for about 6% of consumers)

Psychological analysis: University is the cultural and psychological demand of modern college students for entertainment and leisure, and for showing their individuality.

purchase analysis: college students have certain economic consumption ability.

Primary and secondary school students (about 15% of the consumers)

Psychoanalysis: Students of this age are fun and have a strong interest in novelty.

purchase analysis: DIY hand-made is beneficial to cultivate children's practical ability, and parents support the purchase.

Office workers (about 2% of consumers)

Psychoanalysis: curiosity-seeking, in order to relax the body and mind, the need of interpersonal communication.

purchase analysis: giving away to relatives and friends and commemorating the collection.

Art college students (about 4% of the consumers)

Foreign consumers (about 1% of the consumers)

Summary: Our products and services can largely satisfy consumers' psychology of seeking novelty, individuality and relaxed and pleasant atmosphere.

Estimated market share and sales

Once the "manual workshop" is operated, it should be able to open the market quickly. Customers are no strangers to this kind of manual workshop, so there is no unacceptable difficulty. And our company not only gathers the projects and advantages of different workshops, but also has its own characteristics and new projects, which will definitely make customers shine. We expect that the company will account for about three times of the local market share at the beginning of the new listing. Sales should also be optimistic.

Analysis of the current life cycle stages

According to the survey, the birthday gift market in China is 18.5 billion yuan, and a small county with a population of 1, contains tens of millions of markets; There is also a couple gift market of 28 billion yuan; 38 billion yuan puzzle product market; 12 billion yuan cartoon animation market; Coupled with personalized digital, festive supplies, ornaments, flowers, and school supplies, the market capacity adds up, which is a huge astronomical figure. Our company will concentrate on these projects and start a business through the concept of DIY personality and creativity. Why worry about no market?

with the rapid development of social economy, people's material life has been greatly enriched, and higher requirements have been put forward for their spiritual life. Especially in the past two years, manual DIY has mushroomed, and the market is getting bigger and bigger. Judging from the current development, the market value of DIY workshop is increasing, and its application field and process development scope are also expanding. However, there are not many comprehensive DIY workshops like our company, which are in the initial stage of development, so it has great prospects and is full of opportunities and challenges.

Future market development trend

With the development of our DreamWorks and the expansion of customer base, we will start to develop our own franchise stores and chain stores. On the other hand, there should be comprehensive DIY workshops similar to our company in the market, which will inevitably occupy some of our customers and markets. The goal of our company is to attract more customers with good management, novel and attractive products within four years, and to be the first in the industry in China.

With the development of national economy, people's living standards are constantly improving, and material civilization is rising year by year, which leads people to pay more and more attention to spiritual cultivation. DIY industry provides a way for modern people to decompress and relax. Secondly, there are more and more kinds of gifts, and the general styles can no longer meet people's needs. DIY gifts are novel, unique and thoughtful. Therefore, it has great development potential.

Chapter IV Competition Analysis

Competing products and competitors

Open the Internet and search for handicraft production, and you can see thousands of' web pages and articles as well as handicraft companies. As you can imagine, the competition in this field is fierce. Products are very different, from tradition to fashion, from mainstream to non-mainstream, from paper-cutting to carving, from painting to weaving. There are countless competitors, so the competition in this field is extremely fierce.

competitors (DIY workshops)

according to the development degree of DIY workshops, the domestic DIY workshops are mainly divided into three categories:

(1) big cities in developed coastal areas. This market has a relatively mature hand-made shop for urbanites, which is closely integrated with the website. The competition is fierce.

(2) Some large and medium-sized cities in central China. Traditional pottery workshops. The competition is relatively small.

(3) Small and medium-sized cities without DIY workshops. No competitive state.

Potential competitors

Consumers in bars, Internet cafes, KTV and other places are mostly white-collar workers, young men, women and students, and their share in the whole entertainment market is very large.

competitive advantages and disadvantages

(1) competitive advantages: our company adopts advanced modern management concepts and traditional production techniques, and has a group of elite teams, folk experts who make handicrafts and high-quality service personnel. Handicrafts produced have high standards and high quality, and have a strong competitive advantage.

(2) competitive disadvantage: lack of management experience and funds. The company is not well known. The market share is almost zero.

Chapter V Marketing

Target Market

Short-term goal: Tianhe market

Medium-term goal: Guangzhou and Guangdong market

Long-term goal: National market

Brand

The company adopted a single brand strategy in the early stage of development, which was initially designated as "DreamWorks", which was conducive to establishing a clear brand image among customers and enhancing the company's corporate and brand image. Establish a trademark protection network, register brands and trademarks, including related or similar brands and trademarks, and use relevant international treaties to protect their rights and interests; Register the company's domain name on the internet in advance to lay the foundation for the development of e-commerce; Promote product brands and improve brand awareness.

products

company products: provide DIY handicraft service; Sell small handicrafts; Sell the handmade works of our customers on behalf of others.

sales channels

There are two kinds of sales channels to be adopted:

self-built sales network;

1. The company sells services directly at the store site.

2. Jewelry shops in the city.

3. School. Combining the company's service with the art labor class in primary and secondary schools not only enhances the company's image, but also cultivates a large number of students' consumption groups.

4. Handicraft shops in scenic spots in the province.

5. Online ordering and joining. With the continuous improvement of the company's sales network, the scope of joint operation will be gradually reduced. Establish the company website and customer asset management Library, actively promote the company's own stores, and establish its own marketing network. Because the self-built channels cost a lot and take a long time, the company will use indirect channels to sell products and services in parallel.

using existing channels:

the company is in its infancy, using some shopping malls, restaurants, playgrounds and other places, adopting a packaged business model, enjoying profits and taking risks, attracting well-connected and capable agents, and perfecting the self-built sales network.

promotion strategy

demo promotion: giving away a large number of products. Considering the company's long-term strategy and competitive advantage, the number of gifts is tentatively set at 1, in the first year, 2, in the second year, and 1,7 in each year after the third year.

Award-winning promotion: Award-winning promotion activities are held regularly in university campuses and busy areas, and you can get free coupons if you win the prize. Improve the popularity of the company.

member promotion system: the system implements the point system, develops a group of loyal members, not only explores potential members, but also implements the discount strategy for members.

advertising: make full use of print media, broadcast media and online media. In print media, we can also post posters regularly and wait for advertisements and distribution in major newspapers.